Wholesale Body Jewelry

In today's market you have to be competitive. Trends are changing constantly, and you have to stay on top of it if you want your business to succeed. Although body piercing has been around since the dawn of time, the jewelry used for adornment has made more then a few changes. There are so many body jewelry options on the market today the average corporate buyer has a lot of work cut out for them to keep that competitive edge in the consumer market place.

Considering the wide array of wholesale jewelry available for resale, you really want to be sure you understand your demographics. Presenting higher end goods such as fine jewelry options to only a select clientele or more general cost conscious variety of options for the general populous, depending on what clientele you have readily available. You want to be sure that you do not end up holding an overstock of merchandise that simply won’t move either because you have too high a price point for your clients or the products are not trendy enough to warrant a purchase. Online retailers need to obtain access to the entire spectrum so as not to rule out any potential client since you are not limited to location or type of client you may serve.

When you are researching your current market trends note how long these trends have been available. Also note how long the line has been a hot seller. You don’t want to be the last to jump on the bandwagon as it may be coming to the end of the ride. Again, you could be stuck with merchandise that nobody wants anymore. Once you have an idea of what you would like to carry you will need to find the manufacturer directly. Do some covert operations for lack of a better term. Call the retailers posing as customer, ask them what the product is made of and who manufacturer is and where the manufacturer is based out of. Some retailers will try to keep this info under wraps so they can try to remain exclusive with a line. If you are persistent you can usually get some helpful information.

With all of the information readily available on the web today searching for manufacturer contact information is fairly simple. Once you have located the manufacturer you will need to discuss with them what steps it takes to become a retailer of their line. When buying wholesale keep in mind that what you consider a bulk order be laughable to them and not even worth their time. Ask them what their guidelines are for becoming an authorized retailer. Be sure to find out about minimal order requirements and price cuts for quantity orders. Drop shipping is also another great option to discuss with them as this way you can order essentially one piece at a time. You may have to pay a little more for the convenience, but you are not paying for product storage cost, or other cost associated with stocking and presenting your merchandise. Having drop ship capabilities will allow you to present a wider selection to your clients and stay up with the current trends without committing to a particular style.

Don’t forget you have several negotiating chips when you come to the table of a new wholesale distributor. They don’t want to be stuck on the down side of a trend either. They really do want your business, as they have stock to get rid of too. Buying wholesale body jewelry is really a conversational art. As a buyer you have to sell the manufacturer on why your company is going to be a proper outlet for them and why they should see your company as the best way to get their body jewelry to the public. Some manufacturers have retailers they absolutely idolize and will literally give them the farm if they think it will help them sell more or get their brand noted as a proverbial, “must have”. Make sure to do the math when it comes to negotiating your price. You want to be ensure after all cost are considered your jewelry can withstand a two to three time mark up for fine body jewelry and at least a three to five time mark up for your general trendy less quality pieces. With online competitive pricing research that can be done with any popular shopping search engine you can be sure the body jewelry has not been devalued and that you can enter your price point in to the market and still get the response you want from the customers. If you are certain as to what you can sell the piece for, it will be much easier to tell the wholesaler how much you are willing to pay for it.