Why Social Network Advertising Doesn't Work
67Why Social Network Advertising Doesn't Work
Well, most of us have been on social networking sites. How many ads have you clicked? Hardly any? You aren't alone. Social networking, a way that many eyes are collected in one place is not, I repeat, is not working as an advertising resource. All that money that folks paid for Facebook and Myspace, etc, was a waste of big, big bucks. It would have been better for the internet if these social networking sites had never been invented.
Well, maybe that is an over-the-top statement, but you get the picture. Fact is, social networking is a place to gather, not a place to shop. Ads assume you have shoppers who want to click on the ads and buy stuff. But social networkers are not interested in buying stuff and they aren't even interested in clicking on the ads!!
So, I view these places as being useless in terms of where you advertise. Some of these social networking sites are so important to people that they don't dare click on an add from another member, fearing that they could be banned. If they have adsense on websites they are twice as scared. And this even though Google encourages the clicking of ads on social networking sites as long as it is not on your own page.
Oh well, guess we have to pay through the nose and advertise with adwords or on high traffic sites. Remember those were the original ways to advertise online. It turns out that those were the best ways to advertise. Now, the question remains, will those sites and that kind of advertising make you any money? That is the big question.
It has been shown that even pay per click is useless on social networking sites. So any of you who know what does work should post in the comments section.
If anyone cares to challenge this article you can feel free to comment below. If anyone can build a better mousetrap for advertising then lets see it.
So What Is the Value of Social Networking Sites?
I am not saying that there is no purpose for social networking sites. Certainly, SEO is helped, backlinks are gained, and maybe a better PR is achieved by posting at social networking sites and blogs. However, most of the traffic is useless regarding ads. We just cannot fool ourselves about this.
Even a Pretty Face Won't Sell Stuff On Social Networking Sites
Social Networking on Amazon
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Links about Why Social Network Advertising Doesn't Work
- Why Social Ads Don’t Work - Bokardo
Social Web Design by Joshua Porter - My Life on Facebook as a Woman and Why Social Network Advertising Doesn't Work | CenterNetworks
FacebookLast weekend I joked around on Twitter regarding the ads I see on Facebook on the left menu. As a single man in my 30s, the ads are always sexual in nature -- some examples: "Hot Singles Waiting For You" and "30s - VatorNews - Pay-per-click doesn\'t work on social networks
Pay-per-click doesn't work on social networks. CPI - cost per install - ads are a reasonable way to jumpstart traffic by Eric Ries on January 15, 2009
Why Social Network Advertising Doesn't Work in the News
- Red flagsBBC News23 hours ago
Mark Mardell on the FBI's probe of Maj Hasan's links
- How jewelry lands on the red carpetNational Jeweler21 hours ago
Los Angeles--When twice-nominated actress Chandra Wilson arrived at the 61st Primetime Emmy Awards , it might have seemed the star--known for her role as the no-nonsense director of interns on Grey's Anatomy --simply traded her scrubs for haute couture and hit the red carpet.
- The Leelanau Conservative A Blog by Ed HahnenbergLeelanau Enterprise2 days ago
If you think presidential charm can fool the voters, think again. Last evening’s election results in the governors’ races in New Jersey and Virginia prove one thing: This Prez has lost his coattails.
Social Networking in the News
- Social networking gives resort customers a new trump cardReno Gazette-Journal1 second ago
LAS VEGAS (AP) "' Social media Web sites such as Facebook and Twitter are changing the face of customer relations at major Las Vegas hotels. Resorts are setting up fan pages where executives can monitor customer suggestions about how to improve business.
- Follow N-H Varsity on FacebookThe News-Herald1 second ago
Become a fan of The News-Herald's N-H Varsity page on Facebook. You can get high school sports updates while checking with your friends on the social networking site.
- News// EA Buys Social Networking Game Publisher for MillionsSpong13 hours ago
(9 Nov 2009) Playfish gets caught
- Visa snafu snarls honeymoon, social networking saves the dayUSA Today51 minutes ago
It's a compelling storyline: Starry-eyed couple books $2,000 honeymoon on Expedia to St. Petersburg, Russia, and winds up stranded in Frankfurt after their Expedia agent assures them they don't need visas to Russia. (They do, though their luggage goes on without them).
- NFL players get more exposure with social networkingThe Kansas City Star2 days ago
The most tempting new trap in the NFL is free, attractive and alarmingly simple. Futures are promised and careers are threatened, all in 140 characters or less. As the league, its teams and hundreds of players adjust to the newest trend in technology and fan connection, they’re all learning at the same time that Twitter and other social networking sites are the league’s newest Venus fly trap ...
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Comments
I agree. It is almost like the net would have been more profitable without social networking. I don't know if that could be proven, but there would just be blogs and information searches.
I have to agree that facebook would not be a good place to pay & advertise hubs, but the company itself is is worth around $3 billion dollars for a reason; it's earning potential. It is not currently earning billions a year (even though it could) because it's founder is focused on building the site by ensuring quality. I don't know anyone on myspace anymore because it is filled with ads and junk. Facebook is not and everyone is migrating there.
Facebook is a phenomenal tool for businesses to advertise on, but not in a traditional banner advertisement way. It's a waste for a small company or website to advertise on there, again, I agree. Large businesses, for example can host events and invite thousands of people in a targeted area to boost turn out.
Since mostly younger people use the site, the ads have to be integrated into the contect on the site. The movie and music industry plays a big part in facebook's current yearly earnings.
I have never clicked on a facebook advertisement on the side bar , but I have clicked on ones or attended events that were well integrated. The future of the internet is not google adsense (unfortunately!) and not banner ads. Young people see right through it; we've become adept at ignoring it. Other ways are needed to catch our attention and facebook is well on its way of developing those.
The company's current estimated revenue projections for 2015 are at $1billion a year and I would honestly be shocked if they did not meet that goal.
Anyways, that's just my two cents! Thanks for listening and again, I agree to the extent that it is not good for hub page advertising or small websites.
It can definitely be good for traffic to advertise your hubs to your friends.
I think that social networking ad commericals have a place, sort of a way to get the world out, but people don't click on many ads. So they are more a commercial than an ad. But adsense is the backbone of the net, and if young people don't click there may be less incentive to make websites.
I guess it really depend on the Social Network you are involved with. And your approach to trying to sell to your newly found friends. (WHOM YOU REALLY BARELY KNOW). You need to build an relationship with those you are being SOCIAL with. Once trust is built, your "FRIENDS" will be more prone to affiliate themselves with you. **Buy Your Products or Services.** There is a Buzzbot Property online based on Social Networks and it's packed with information on the many Social Networks online Today. RECOMMENDED READING.
I think you have a point. I am saying that statistically social networks are not the place for traditional google type ads. People rarely respond like they do in a search environment.
I do agree, ads in Social Networks are useless, a waste of money.( I know that now! ) There are better ways to advertise!
Thanks for the affirmation, Msoft.
G P Tripathi says:
6 months ago
How correct. Social networks have taken the business of catching eye balls a bit too far and its not getting converted into advertsing dollars. This is causing their revenue model to fail miserably.