Have you ever come across a brilliant idea or business opportunity which you thought everyone will be falling over to learn about? You are not alone. Every now and then we all bump into something which makes us believe the heavens were perfectly aligned for such a moment in history.

You get on the phone with excitement and for endless hours you bombard your dear family and friends with a tirade of the best thing since sliced bread. But sooner than you expected, you realize that not everyone is as excited as you are on learning about the new opportunity. Worse still, very few people are willing to join you on the band wagon.

What is the problem? You surely think your cousin John ought to be smart enough to see the unlimited earning potential but now you wonder why John has suddenly become so damn - so fast!

The truth is, 70% of the people are likely to be least interested in your brilliant idea AND IT IS NOT YOUR FAULT.

36% of the those you will talk to have no real desire to learn anything new or to try a different product or service. They have simply resigned to fate. They have quit trying and have given up. It is not your fault that you have found them in this deplorable condition.

10% are outright lazy. The wish you have won the jackpot and that you are calling to let them know how much money you will be sending. Since they never get to hear the words jackpot and money in the mail, all you say, with all due respect, is sadsbsjkdjsa;ldksa;dk or worse.

17% are curious. They will ask numerous questions and will even promise to give the idea a serious thought. That is as far as it will go. This group usually has many rags to riches stories about other people. For some reason they were left behind and now you are more likely to leave them behind too.

3% have tried to run a business or pursue an idea before, but failed. They have lost hope of success. You will know them by their battle scars and horror stories. Do not be discouraged. Failure is not contagious.

4% feel they are very much O.K. in their current position. They are snoozing happily in their comfort zone. Why should you spoil the fun?

Let us do the math: (36%+10%+17%+3%+4%=70%)

(100%-70%)=30% This is the group present and ready to hear your story.

Unfortunately they do not come with banners on their forehead reading "Am all yours for the asking!" They are hidden somewhere among the unwilling 70%. Go ahead and tell your story, anyway.