Why You Should Use a Two-Call Telesales Technique

A great way to improve your conversion rates on telemarketing is to employ a two-call approach. The first call should collect more information about your potential customer and the second one will be your sales call.

Find Out More about Your Potential Client with the First Telesales Call Increases Your Chances of Winning Them

One of the tricks to increasing your sales conversions is to determine how your product is going to meet the needs of your potential clients and selling them the product based on their particular needs. By using the two-call telesales approach you will be able to use the first call to determine their needs and then the second call will use their needs to sell the product to them, so helping to improve your conversions.

A Two-Call Telesales Approach Takes the Pressure off You and Your Customer

One of the worst things that can happen in a telemarketing call is for the sales consultant to feel pressurized that they need to make the sale in a certain amount of time and so they become very pushy - forcing the potential client to listen and trying to compel them to take the action without respecting the person they are talking to. Dividing your telemarketing into two separate calls helps to relieve some of this pressure as you will have more time to accomplish your objectives.

A Two-Call Approach Helps You Filter out Unlikely Buyers before Selling

Another reason to use the two-call telesales approach is to help filter out people who will not be interested in what you have to offer before you start pushing the sales. When finding out about people's needs in the introductory call you will see who is more likely to respond and who is not and so can focus on those people whose needs truly can be met by your product.

A two-call telesales approach can greatly help to improve your sales conversion results as it gives you more time to listen to your client and see how your product can meet their particular needs.

Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of "Guerilla Marketing", Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, "Chicken Soup for the Soul", and other marketing experts on advanced direct marketing techniques. He has had been written up in over 140 newspapers worldwide (including the Wall Street Journal, LA Times, Washington Post and more), over 600 radio stations, and has been featured in over 200 spots on QVC, Home Shopping Network, Fox News, and Reuters Worldwide. He can be reached at 818-280-0199, www.mitchcarson.com and www.impactproducts.net