Wine Labels

History

Wine has long since been a cultural and social tradition. The earliest wine making can be dated back to 6000 B.C.. Considering this, it is reasonable to say that people have had an infatuation with this fermented grape juice for a very long time. When wine first made its way to Europe, specifically Greece, it took on another life form becoming popular and wine making more advanced then in previous centuries. Some grape varietals that were developed in ancient Greece are still used today.

Chances are you or someone you know makes wine. Whether it be a local winery or vineyard or homemade wine, there is wine being made somewhere near by. These businesses have a big decision to make, because next to the taste of their wine, the presentation is just as important. A winery or vineyards name and logo, just like any business, is an important part of branding and doing business. Good branding develops returning customers and a feeling of trust among the people you target for your business.

Custom wine labels are the next step in the branding process. Besides the wine, the label is the most important thing about the bottle. The presentation along speaks volumes and the wine label is mostly responsible for this. Wine bottle labels are usually the first thing a customer sees. It provides them with the necessary information about the wine. For instance it will have the business logo and name plus the name of the wine. It may also include a description of the wine and the alcohol content. So much information is located on wine labels, that it can be the singly most important feature in the wine business.

If you or someone you know runs a small winery then price without sacrificing quality for wine labels would be important. There are many companies online that will provide you with fully customized wine labels at a fraction of the cost you might expect. Many of these companies will allow you to design and print your own labels using your own printer and paper, or you can order them to be made for you. Some companies will even offer to design your labels if you are having problems designing them for yourself.

Do not overlook the importance of branding and having great wine labels adorning your bottles. Many people will enjoy your wine and keep the bottles so they know exactly which flavor to get the next time they visit your winery or vineyard. In comparison to the other components of your wine business, the wine label will be the cheapest yet most valuable item. It will create trust in your product and it will create returning customers for your winery. Do not overlook the design of your logo or the information that you place on your wine label, it could be the most important part of your success, besides the amazing flavor and bouquet of your wine!

Personalized wine labels on bottles make great gifts.  A wedding wine label might make a great keepsake gift!

The video below discusses the importance of wine labels and how to read one. Very informative!