Wireless Stores Exposed

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By ds1151


As a customer going to get your new Wireless Cell phone, do you really know what to expect once you are in the store? I'm quite sure you go into the store with a mind set that you are going to spend a certian amount of money and that you just want a phone to talk on in case of emergency. Or, are you that customer that wants the works, nights and weekend, text messages, internet, insurance and road side assistance. Well I have taken upon myself to Expose the secrets Wireless industries use to push sales and obtain FEATURE goals. So get ready because I am about to teach you the secrets!



Authorized Dealers

For those of you who doesn't know what an Authorized Dealer is, let me tell you. An Authorized Dealer is someone or organization that is licensed to sell another companies device or services. Normally, theses stores will try their best to resemble the looks of an actual corporate retail store. They will have the banners, advertisement and displays that resemble an actual retail store. Then you have some that are kiosk that you see in the mall, wal-mart or shopping centers. These stores can be identified by the phrase Authorized Dealer, which is either posted in the store or on some type of advertisement in the store. The disadvantages of doing business with a store like this is their return policies are different, they cannot give refunds and if something goes wrong with the phone after a month or so, they can't service you equipment. What is going to happen is that, they are going to direct, you the customer, to a corporate store that handles those types of services. An Authorized dealer main goal is to create sales for the Corporate companies they represent, AT&T,Verizon, Sprint and etc... They do not service or handle customer complaints about reception. The corporate store does and when you as a customer go to that corporate store with your complaint and you purchased your equipment from an Authorized Dealer, you are going to get the Cold Shoulder because you gave that sale to someone else. Now, they have to service your problem not your sale.

But, the advantage of dealing with an authorized dealer is that they have  to generate sales for the corporate companies they represent. So in order to compete with corporate stores, they offer better deals in their stores. They may sale you a phone that is absolutely free, with a two-year agreement and you get accessories with it. Also, you may find a phone that you really love that is pricey in a retail store but is half off in an authorized dealer store. So, with them it is like you pick your poison, buy at a good price and service your phone some where else!

 


Rebates

Yes! I have been waiting to expose the rebates. Don't we all just hate rebates? I mean really it is a waste to us but it is a HUGE gain for the company. How?,you ask, I will tell you. If you are a new shopper going to purchase your new cell phone and you finally find the phone you love. The Sales Consultant should go over two prices with you, the price with the rebate and the price without the rebate; however, Sales consultants are trained to go over with you what is displayed and to not go over the price without the rebate, unless you the customer ask for the price without the rebate. So, the Sales Consultant probably would say something like this to you, " Yes Mr or Mrs. customer this phone is $49.99 after a $50 mail in rebate, two-year agreement and a $9.99 media package." Stop right there and think about what is really being said to you in this phrase. One, in order for you to really get the paper workfor your rebate you have to agree to a two-year commitment, which is normal, and a $9.99 media package. So if you didn't want this media package, then you wouldn't be eligble to receive the paper work for the rebate. Now, let us calculate $9.99 over a two-year span and see if it adds up to $50 you are saving from you rebate.

So, two-years = 24 months--> 24 X $9.99 = $ 239.76 revenue, Wow!

So, one-year = 12 months---> 12 X $9.99 = $ 119.88 revenue, Wow!

Okay, so the media package over the duration of your commitment doesn't equal the amount for your rebate. Score 1 for the company!

Now, let say that you agreed to do all the requirements to get the rebate back. Do you get it back in Cash?, No!; What about a check?, No!; the customer will get this rebate back in the form of a gift card that the customer can only use at a corporae store. Yes that is right, you can only use it at the corporate store. Which means, the company gives you $50, in a form of payment, that you will end up paying the $50 right back to them. Chunck another one up for the company!


Features

 Features is the bloodline for Wireless industries. This is really how these companies make there money, not from your monthly payments. Technically, the only feature that I know that should really be important to the customer is insurance.

"I remember a lot of horror stories with customers, when I worked as a Retail Sales Consultant, who didn't have insurance and they had to purchase a phones at full price.

The one thing to remember about features when purchasing them is that this where they make their money. They have to sell features in order to keep their business running. They have to sale features to stay ahead or with the competition. A retail consultant makes majority of their commission from off of features. So here are a couple scenarios that you need to watch for. First,the advertisement $19.99 media package free for the first 30-days. Here, the company is hoping for you to forget about that package after 30 days so that they can continue charging you for those extra months. Also, retail consultants may try to tell you that you have to keep the media package on your account for at least 3 months or the company will bill your rebate amount to your account if you don't. In this scenario, the consultant is tell you this because in order for the commission from the sale of this feature to not be charged back to them, the customer must keep the feature on their account for at least 3 months. Therefore, if you the customer removes the feature off before then, then the Sales Consultant gets docked on their next commission check for that feature.


Best time to buy

 In this section, I  will give you my BEST advice then any other. Reason being, is I am about to tell how to lower you first month's bill. Basically, what you need to do is find out when the billing cycle starts and ends with that provider. If you don't all ready know the closer you are to the end of the billing cycle the less you are going to pay in prorated fees. If you purchase your phone near the beginning of the bill cycle then you are really looking at paying just about all of that monthly bill,  plus the month in advance bill along with your activation fee. So, if you activate your services near the end of that companie's billing cycle then you only have those couple of days to pay for.

For instance, the billing cycle starts on the 1st of every month and ends on the 31st of every month.

Tom purchased his wireless service on  January 28 at a rate of $1.00 a day left in the billing cycle. So 3 days would be left in that month.---> 3 X $1 = $3 prorated charge

Jen purchased her service on January 10 at a rate of $1.00 a day left in the billing cycle. So 21 days would be left in that month---> 21 X $1 = $21 prorated charge

That is how you save on your first month bill!


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P.Single  says:
7 months ago

I loved the article very informative. It gave me an insight on what to expect when I go into purchase a Cell Phone. Thanks !

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