Words That Make People Buy

Psychological studies have proven that there are certain words that can help you to turn your prospects on and motivate them to buy from you. E.g. Free, Love, Sale, How to, Healthy, Now, Discover, Guarantee, Safe, Value, Introduce, Benefits, Money, Solution, Security, Advice. Use these words to express your product's benefits rather than it's features. In the same fashion, there are some words that scientists and psychology professionals suggest to avoid because they make your prospects want to stop reading. E.g. Buy, Difficult, Failure, Loss, Liability, Hard, Wrong, Fail, Bad, Deal, Worry, Decision.