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Graphic Design & Copywriting: Work Samples

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By Lita Sorensen

My original design for a local gallery that specializes in art glass.
My original design for a local gallery that specializes in art glass.

Books on graphic design:

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
Price: $31.50
List Price: $50.00
Design Elements: A Graphic Style Manual Design Elements: A Graphic Style Manual
Price: $17.00
List Price: $30.00
Graphic Design: The New Basics Graphic Design: The New Basics
Price: $20.00
List Price: $35.00
Meggs' History of Graphic Design Meggs' History of Graphic Design
Price: $51.95
List Price: $85.00
Graphic Design Solutions, Third Edition Graphic Design Solutions, Third Edition
Price: $48.65
List Price: $111.95
Graphic Design: A New History Graphic Design: A New History
Price: $36.35
List Price: $65.00
Cozy booths topped with copper and illuminated from above by artisan pendant lights surround the perimeter of Storytellers restaurant.
Cozy booths topped with copper and illuminated from above by artisan pendant lights surround the perimeter of Storytellers restaurant.
Signature entrées, Smoked Achiote Pork Chop, and a Lobster Tail are plated for display.  These dishes are just a couple of the many unique options available on Chef Nathan Schreiberâs menu.
Signature entrées, Smoked Achiote Pork Chop, and a Lobster Tail are plated for display. These dishes are just a couple of the many unique options available on Chef Nathan Schreiber’s menu.

Chef Nathan Schreiber’s tips for cooking Southwestern fusion cuisine at home

Nate’s advice? Keep it fresh, simple and fun. “Just adding a simple touch, like a marinade, a season blend or maybe a sauce will punch up the flavor of home cooked food,” he says.

Below is a simple recipe that will go well with any cut of beef, be it seared or grilled:

2 C Cilantro, stemmed

2 C Parsley, stemmed

1 Tspn Oregano

1 Tspn Cayenne pepper

¼ C Challots

1/3 C Garlic

3 Oz Red wine vinegar

6 Oz Olive oil

½ Tspn Cracked black pepper

3 Oz Lime juice

½ Tspn Salt

Combine all these ingredients in a blender and blend for one minute. Brush the mixture on beef one minute before removing it from heat. Enjoy with a good red wine like Shiraz, Zinfandel or perhaps a Tempranillo.

 


Why not?

This isn't really about self-promotion, as I currently have no need to promote myself. However, I'm not exactly producing many hubs these days, as I am busy doing, well--this kind of stuff.

So here is an example of my graphic design work, and below a sample of the sort of stuff I write for a living.

The design is actually for one of my favorite galleries--when you walk into it, the whole place has this kind of chiaroscuro effect--like being in a jewel/galaxy hung sky. (The metaphor might be over the top, but that is how it feels!)

The feature story that follows I wrote on a high end restaurant here in the area, featuring the executive chef and his cuisine, but also the design aspect of the restaurant.

(I just realized both these samples have to do with aspects of light. How weird is that?)


Illumination! Storyteller’s has a New Look

I guess you could say that Executive Chef Nathan Schreiber is enthusiastic about the atmosphere of his restaurant.

(Almost as much as he is about his cuisine!)

“I enjoy twisting a recipe with complex tastes that appeal to every palate,” he says, additionally noting that “people tend to associate meals with the whole experience. They are more likely to remember the food.”

Recently, Storytellers has undergone some simple yet noticeable interior changes. One of the largest is the inclusion of newly designed illuminated menus. These are battery powered, lit from within and slightly re-designed graphically to enhance the ambience of the entire dining experience.

“Every person I’ve shown them to has been impressed, “says David Monrreal, who designed the menus. “Now it’s not just the food that brings ‘Ooh’s and Aah’s.”

Storytellers is one of only a very few restaurants in the country to introduce illuminated menus. The project has been in the works for two years.

“Because of our atmosphere, the cave-like setting and light level, the new menus will help guests of all ages to better see what menu items they are selecting,” Schreiber said. In the past, people would often struggle to use the menus to select menu items in the low light.

In addition to the new menu design, Storytellers has had an interior face lift as well. There are new chairs, designed wider to offer more comfortable seating. The table tops at the restaurant’s booths, which offer cozy seating around the perimeter, have been topped in copper, a custom designed job. Art glass pendent lights offer ambient low level light from above. So, the booth tables glow—from atop and above.

Storytellers’ décor theme originates in the Yavapai Apache Nation’s Native American heritage. It is based on the oral tradition of native peoples—imparting knowledge and lessons of their distinct cultures through stories and song.

Traditionally, these stories were told after the first snow and before daylight grew short at the end of winter.

You will also see Anasazi themed pottery typical of the VerdeValley, Native American drums, an Apache war lance, and other art objects decorating the nooks and crannies of the walls.

The rock formations that make up the walls of Storytellers take their cue from geologic aspects of the Red Rocks in Sedona, with each individual stratum of rock painstakingly reproduced. The result is a soothing, dark-lit dining environment that seems closer to nature than most.

An additional new aspect in Storytellers is the chef’s table at the front of the restaurant, designed for the entertaining of VIP’s, which can now seat six.

Food is still the star, of course.

“Our guests need to know that their meal will meet or exceed their expectations each time they dine here. Although presentation or eye-appeal is important, consistency is essential, says Chef Schreiber.

“I want our guests to be completely satisfied with every meal they’re served at Storytellers. If you order an Applewood bacon wrapped filet today, you’ll get the same fine steak you had six months ago, and three months from now.”

Chef Nate (as he is known locally) has a reputation for excellence. He has made several television appearances in Phoenix where he was featured cooking regional Southwestern dishes.

His food is informed in the French tradition, however, and more properly termed Southwestern fusion cuisine.

He and his food will also appear in the new book The Sedona Table, which highlights 14 area chefs and is edited by Erika Ayn Finch and Debbie Weinkauff, released March 17.


Editorial note: The photos used in this hub were not taken by me. They were edited by me and used with permission for the client's purposes. The story appears on Sedona tourism websites, and has appeared in print. The graphic design is my original design and was produced as spec work for Kuivato Glass Gallery in Sedona, AZ.

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Cris A profile image

Cris A  says:
9 months ago

Cool stuff Lita! Thanks for sharing, love your photography as always :D

Lita Sorensen profile image

Lita Sorensen  says:
9 months ago

Thanks, Chris A. This is the stuff that's keeping me, lol, from writing too many hubs. Might as well use it as a hub, :).

silkfair profile image

silkfair  says:
9 months ago

Hello Lita - you have some amazing stuff here. Great skills at graphics and writing. Its a winning combination. We'd love to talk to you about prospective freelance work oppurtunities.

Thanks,

silkfair.com

Ralph Deeds profile image

Ralph Deeds  says:
9 months ago

Beautiful designs and photographs. Storytellers must be a nice restaurant.

Teresa McGurk profile image

Teresa McGurk  says:
9 months ago

This is a great idea for a hub -- wish I could visit Storytellers -- sounds wonderful. Would have liked to have seen photos of the Anasazi-inspired pottery, as I'm a fan of native art. But the photos of the gallery you start with are gorgeous, and as you say, light is key. I'd love to see more of your work.

Lita Sorensen profile image

Lita Sorensen  says:
9 months ago

Silkfair-- I'll consider it! And thank you for stopping by.

Ralph-- Thank you. :) Storytellers is nice, and I could get you in at the Chef's table, because I know the chef, lol! But you don't live here, so?

Teresa-- I just sat at my computer last night & I have all these ideas, but I am often too tired to create anything new, so why not use what I have? Your idea on photographing the native work is a great one. Perhaps I will. We live not too far from the Anasazi ruins, which would also be a great subject. Thanks, Teresa.

TheMoneyGuy profile image

TheMoneyGuy  says:
9 months ago

Good stuff Lita,

I had to google you after reading this, So I got side lined reading some of your work published elsewhere. I had no Idea i was in the presence of such great genius.

TMG

Lita Sorensen profile image

Lita Sorensen  says:
9 months ago

Thanks, Ralph-- I'll check those out...

TMG-- Um yeah, right. That's certainly what it feels like, lol. But thank you. (You can say that when I actually publish a book of fiction or poetry.)

ColdWarBaby profile image

ColdWarBaby  says:
9 months ago

You possess admirable skills Lita. The quality of your work is excellent.

Lita Sorensen profile image

Lita Sorensen  says:
9 months ago

Thanks, CWB. I'm worrking at that. It takes a while to develop skill. (Not everything is so good, lol,--these are portfolio pieces.)

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