Write Your Marketing Message Before You Design Your Website
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Perhaps you already hired a webmaster to design and put up your Web site. Before you go live, write a short book's promotional message letter that will sell your book and increase your customer base.
Your target market who make up your Web site unique visitors want to know how your books benefit them, so be sure to include bullets of benefit words or phrases.
How to Increase Clients and Book Sales at Your Website
Here's a Short Sales Letter How-To's to Increase your Book Sales Figures
1. Place a Benefit-Driven Headline at the top in larger font.
The first words are all important for search engine optimization as well as hooking your readers to know you're here to help them.
2. Open Your letter acknowledging your reader's problem.
Where are they now? What do they need to be happier, and wealthier? Place the best seven benefits in bullets so your reader can skim the information. Remember benefits sell, other copy does not. "Find your ideal mate this year" is specific, yet general for many audiences and will interest your reader.
Examples: Get jump out of bed energy, Save time or money; Build business profits, Create better relationships.
3. Draw Attention to Your Reader's Doubts.
Your Web site audience doesn't quite trust you. To build your case for your book or service, mention audience resistances first, then overcome them with how your book will solve their challenge. What will they look or feel like after they use your product or service?
4. Impress Your Sales Letter Readers with Book Reviews
Testimonials Throughout Your Sales Letter.
Your audience wants to know your book is valuable. What better assurance than with a positive book review or testimonial?
After a short page on your book's benefits, add three-five short testimonials and reviews from your readers. Check out unsolicited Amazon.com book reviews. You want a 5-star review of course. In your marketing letters, make your message pop out with a frame of different color and a pleasing background.
5. Include Your Guarantee.
The most popular one is something like this: "This book comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the bonus reports and product too!"
Finally, get help from a copywriter or professional editor who specializes in web writing. Always check your book sales each month. Remember to revise what isn't working and reap the profits you deserve.
The consequence of no sales message on your Web site for each book or product is that your potential customers don't stay on your site long enough to buy anything when they don't know enough to make that educated decision they can't live without your wisdom.
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Comments
Hi Judy..I am in the process of designing a new website. How long does the sales letter need to be?
Hi Judy - wonderful article as always!
Hi Joanne Victoria and Ntathu,
Thanks for question on Web sales letter! According to my webmaster, short is now in the new model, optimized site. We shortened all of mine to read in 60-90 seconds. We included only benefits and testimonials. Good idea. I'm always tweaking my site and business marketing and the books I update each years. Did you know I give them away free after the initial sale?
Judy Cullins
Good stuff, Judy.
A marketing letter must state only that which you can deliver to your clients. Your letters always do, but some web sites exagerate. And what a huge turnoff that it! Thanks again for your excellent advice!
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djuna Wojton says:
2 weeks ago
Love it Judy. Thanks So much!