Yahoo Is Basically A Giant PPC Engine

SEO To Rank Better In Yahoo Why Bother?

Traditionally seo's including myself have been optimizing for the "3" major search engines but in reality there are really only 2 to optimize for since you can buy organic search results in the 3rd. I know a lot of people know about this little trick for one of the search engines yet I have not seen a lot written about on blogs. Bascially yahoo is no longer an "Organic Search Engine" but rather a giant PPC engine.

The most recent two large e-commerce sites I have done SEO for both have bought their organic traffic on a PPC model in Yahoo. Does this piss me off, a little, does it make my job a little easier, maybe, but in my opinion it is a unethical tactic by Yahoo to increase earnings by skewing the search results. So I would assume there are many businesses that have tried to get ranked in Yahoo for certain key terms and failed over and over or watched their rankings plummet because yahoo did not advertise itself as what it truly is, which is a PPC engine that is not natural at all.

So now before you abandon your SEO efforts all together you should know that based off the recent market share study for the 3 major search engines yahoo only has about 20% of the search share and Google has its largest share of 69% of searches.

So go ahead and manage your search marketing for yahoo as it were a PPC buy, and focus your SEO efforts on Google and MSN with well engineered inbound links and alot of good unique content.