Yahoo Shine - Online Magazine Site for Women Only

Yahoo has created a new social site called Shine, an online magazine aimed at women. It contains myriad topics such as fashion, beauty, healthy living, parenting, food and more that women might be interested in.

Shine is another project from Yahoo but has the possibility of becoming a success. Mashable.com reports that Yahoo Shine has a standard collection of articles in a nice, clean, magazine format.

You can become a member for free if you have a Yahoo account. It has limited social aspects but can’t post articles, only the Yahoo Shine staff is posting relevant articles for now.

Shine has the following topics:

• Fashion + Beauty

• Healthy Living

• Entertainment

• Parenting

• Love + Sex

• Work + Money

• Food

• At Home

• Astrology

• Speak Up

Mashable.com said Shine is aimed only at 25 to 54 year old demographics, though in their blog they said it is just not for the teens or the middle aged it is for every woman.

When we started talking about creating a new website for women, we wanted to avoid all of the common categories that advertisers or marketers tend to put us in. We didn’t want to be a site just for moms or just for single women or working women, or any specific demo- or psychographic. We wanted to create a smart, dynamic place for women to gather, get info and to connect with each other and the world around them.

I also saw men in the site, so not sure whether they know that this site is only for women.

Yahoo receives more than 40 million women visitors every month, so it makes sense they will have a women specific site. The articles seem to promote other Yahoo sites also, so in general this site will add more visitors for Yahoo. As long the site doesn’t criticize Men, we welcome it.

Yahoo has added a number of sites recently since the Microsoft’s unsolicited takeover bid, such as Yahoo Buzz (a social news site), Yahoo Live (a live video site), OneConnect (social IM site for mobiles) and more. I think Yahoo can survive well on its own without any help from Microsoft or others.