YieldBuild is a San Francisco-based online advertising optimization company offering automated technology solutions for Web publishers to generate greater revenues on their existing ads. Based upon the Four Pillars of optimization - ad size, ad layout, ad network and ad formatting - YieldBuild's advanced machine-learning algorithms provide users with a comprehensive, hands-off approach to managing and optimizing their advertising revenue. YieldBuild supports the most popular Internet ad networks including YPN and AdSense.

YieldBuild predicts and serves the most profitable ads and automatically tests and retests color combinations, placement and format to continually ensure optimal revenue generation. YieldBuild also assumes the decision making for ad network management, determining which ad network will perform best for each ad spot on a page. It will find out where on a page ads should be placed, what color and layout they should use, and which ad network the ads should be coming from.

YieldBuild is the only solution to both optimize the format and layout of a site's ads and to optimize across a daisy-chain of ad networks. YieldBuild's sophisticated optimization technology uses proprietary, machine-learning algorithms; over a short period of time the software measures and learns how a site performs down to the page level, to maximize revenue at every opportunity. It optimizes different networks' ads according to their own rules, and is aware of how many ads from each network are on the same page.

YieldBuild's transparent payment approach allows Publishers to maintain their relationships with their ad networks for payment and reporting continuity. The comprehensive reporting package provides YieldBuild customers with a detailed and easy-to-understand view into site performance across ad networks.

Some of YieldBuild's beta customers have experienced significant improvements in eCPM and overall earnings. There are some interesting case studies on the YieldBuild Blog.