Why You MUST Start Your Own Business

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By Lady Rogue


This is the Dawning of the Age of the Side Hustle

During the most dramatic economic shake-up since the mid-seventies, some say the thirties, we are faced with some staggering realities. According to the U.S. Bureau of Labor Statistics, as of April, 2009, unemployment is at 8.9%. That's 13.7 million previously employed people out of work, almost double the 4.3% in 1999. Such a drastic loss in employment has caused many people to scramble to replace their paychecks. Another effect of a struggling economy has been the loss of retirement funds. The "baby-boomers" who are just about to retire are discovering that their funds have either dwindled, disappeared or just aren't enough to afford leaving their current positions. A decrease in retirement from the work force lessens available work for the other generations on the market.

It's not all bad news, though. Some industries have seen a rise in employment over the last 10 years. Computer and data processing industries have shown an average annual increase of 8.1% from 1998 to 2008. No mystery there. Likewise, anything pertaining to senior or elder care appears to be recession-proof with the largest population over the age of 60 in American history. Employment in health services has had an annual increase of 5.3% and residential care increased 4.6% annually over the last 10 years. However, every manufacturing and "blue-collar" industry showed an average annual employment decline of 1.6 - 6% over the last 10 years. It's pretty clear that we can't count on much in this economy.

Every neighborhood has an "odd-job" guy. His business card, if he has one, usually says something like "all your maintenance needs" or simply "odd-jobs". I always wondered about that guy. Now, I envy him for being ahead of the curve. We have certainly seen the last of the days when an average American family can survive on one income. Can the average American survive on one income? This is the dawning of the Age of the Side Hustle.

If you are on HubPages, you have already picked up one (hopefully not your only one). It's really no wonder that we're inundated with the "get-rich-on-your-computer" ads and scams. We are ALL in need of the great side hustle. The computer isn't the only place to find it, though. Like the "odd jobs" guy, you have a talent or skill you can market yourself. The great thing about this economy is its equalizing effect: none of us should feel embarrassed by seeking additional employment. You just might give someone else a good idea! At the very least, you could gain a client. How ever you decide to market yourself, privately or publicly, you probably already have the makings for your own business in your own accumulated experience. People need help with all kinds of things from caring for the elderly to navigating through intimidating paperwork. Just because they're willing to pay for help doesn't mean they always want to go with the expensive, advertised choice. Perouse the classifieds in categories you may not have considered before. You may just find your true calling.

Yes, there are also the "work-at-home" jobs. Don't dismiss them so quickly. As long as you approach them realistically: 1. You are not going to become a millionaire 2. You will actually have to devote time and effort to anything from which you expect to make money. Once you accept those 2 facts, why not explore the options? Ask straight-forward questions. Ask the person recruiting you about their experience. Know up front how much money will have to be invested. Make sure it's something you'll enjoy doing and won't go against your beliefs or ethics. Make sure there is on-going support and guidance.

Whether you are currently employed or not, you need a "side hustle". Even if you think you make enough money now, don't get caught unprepared in the future. Keep your eye on prospering as well as surviving. I have often heard the term "multiple streams of income" used by internet marketers. Truthfully, are there ever enough streams?

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