Young Entrepreneurs - Rachael Ford
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Hi, my name is Rachael Ford, and I am a Cash-Smart Kid! I am 12 years old and live in Sydney, Australia, and this is the story of me and my businesses.
Rachael Ford, "That Internet Girl", started her first business at the age of nine. With her two sisters, she started breeding rats and selling them to local pet shops.
After a couple of years, the girls got tired of cleaning out cages, and allowed the breeding rats to retire from active duty without being replaced.
Before long, though, they were looking for other ways to make money.
Rachael started following the step-by-step process for developing an ebook, brainstorming 20 ideas, and doing keyword research to identify the topics which were good niches.
At the age of just eleven, she contracted a professional writer to develop an ebook for one of her topics.
The writer has a few personal problems, and took longer than expected to finish the book. Meanwhile, Rachael turned twelve, and attended her first World Internet Summit seminar.
"It just gave me the full picture," she said. "Now I understand what I am doing, instead of just doing what I am told."
Rachael invested her time well in the breaks, networking with adult internet marketers, including some of the speakers.
Presenter Alan Forrest Smith recorded his impressions of Rachael on video.
Alan Forrest Smith with That Internet Girl, Rachael Ford
Rachael's Websites
- Genuine Witchcraft Reviews
Rachael's review website for witchcraft information products. - ThatInternetGirl.com
Rachael's first internet marketing product, "How To Get Video Testimonials", with video sales letter using Mike Stewart's 5-step formula. - Ebook About Genuine Witchcraft
Includes sales letter written with B.U.R.P.I.E.S. software. - Rachael's Google page
- That Internet Girl on YouTube
Not to be delayed by subcontractors who aren't meeting deadlines, Rachael came home from the World Internet Summit and created a video product, complete with video bonus, and a video sales letter, which she posted at ThatInternetGirl.com.
Within a few days, she had made ten sales, been booked for three interviews, and been offered a scholarship in a coaching program for internet marketers.
In the letter of offer, Sylvie Fortin said, We think that, with the right training and by following a system, you are definitely going to make a fortune online. You have the drive and ambition that so many adults lack, and we feel that you would be a perfect candidate for a case study on how anyone (even a 12 year old) can do it. We feel that you could inspire so many to stop making excuses and just "go for it".
Rachael is not wasting the extra time her writer's delay has given her. She was pitching her product to fellow attendees and speakers at World Internet Summit.
"It's an ebook about genuine witchcraft," she explains. "It talks about the witchcraft that is used by doctors in hospitals today, and also about people who are spending $200 each to have spells cast for them over the internet."
Rachael used software to write the sales letter for her book, which is already live at www.genuinewitchcraft.com.
"The book is not ready yet," Rachael says, "but people are leaving their email addresses and I'll email them when it's ready."
Brett McFall, organiser of World Internet Summit and producer of the B.U.R.P.I.E.S software that Rachael used to produce her sales letter, says he is proud of what Rachael has achieved.
Rachael used Mike Stewart's presentation on video sales letters at the World Internet Summit as the template to create her next sales "letter", and she is looking forward to attending further internet marketing seminars in the future.
"It's fun," she says.
And what better reason could a twelve-year-old have for venturing into the world of internet marketing and information products?
Young Entrepreneurs At HubPages
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Traditional ways for kids to make money have focused on household chores, but busking led to multi-million pound recording career for Declan Galbraith. - 2 years ago
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Rachael Ford (right) with her twin sister, Erin. Hi, my name is Rachael Ford, and I am a Cash-Smart Kid! I am 12 years old and live in Sydney, Australia, and this is the story of me and my businesses. ... - 2 years ago
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- Young Entrepreneurs Of Asia
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Comments
Yes, indeed. Some people would say "oh, I am just 12, that's a disadvantage, people won't take me seriously," but just about any point of difference can be made into a marketing plus if you give it some thought.
Your greatest weakness can also be your greatest strength!
rich girl!
That's the plan ... :)
12 years?! Oh kool!











Craig Dewe says:
2 years ago
She looks pretty impressive. I keep telling people that they need to be different to make their website stand out but you can't get much different than the "12 year old girl" approach.
Marketing genius! Now let's just wait for the copycats...