Your Business's Self Image
52HOW TO USE THE PRESS AND TV TO IMPROVE YOUR COMPANIES SELF IMAGE
Want to change your poor image using the press and television? I will share with you several ventures you can use to take part in ranging from volunteer services, community service, nightly news broadcast on television and newspaper articles.
First, one of the ways you can change your companies self image is the use of volunteer services. At local fairs, July 4th celebrations at the park, local festivals and special events held at elementary schools, you can set up a booth to do some kind of service. This service may range from finger printing children under the age of 18, handing our informational pamphlets regarding health issues or providing free cookies and drinks. A written article about this service should be submitted to your local newspaper along with your photograph at the event.
The second way to enhance self image is provide community service in your area. A good service to provide is helping out at a homeless shelter or orphanage. By handing out hot food and toiletry items to needy people will show the public you care. This service will not only provide your company with a good self image, it will give you a personal sense of satisfaction while helping someone in need. Again, write a formal press release with photographs and send to your local newspaper.
Another way to prove yourself to the public is by starting a business watch program. Conduct meetings to help educate other business owners of their responsibilities of security systems and safe habits for employees. Get these business owners to get out and introduce themselves to the other business owners and form a watch program. When something is suspicious at one owner’s store, another one can call the police or the business owner.
A fourth way to change your image will be a joint effort with the local television station. Become friends with one of the anchors or a producer. See if they would be interested in giving your business some spotlight in exchange for promoting their television station in your store. You can also host the television station to do live events from your store.
And lastly, write press releases about your company’s happenings. The more you are in the public eye over and over, the more likely they are to come to your business. There are many books and internet sources out there to help you write a successful press release.
In conclusion, I have shown you just a couple ways for your business to help improve it’s self image. Make sure to use your local library to research books on this topic. You may even discover other useful business information while researching.
This article is original content written by Tanya L. See. Reproduction of this content maybe used on any website as long as it’s use in it’s entirety and credit is given to Tanya L. See and a link to her website,www.tanyasee.com, is included.
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Profmaggy says:
7 months ago
Thank you for writing this solid advice and encouraging others to be of service.