OK, so if you've followed these tutorials then you've already got your great videos and you now need to promote them, but how? Here are three tips for the greatest video tool available - YouTube.

Why You Tube?

YouTube is the undisputed king of video on the Internet today.  Marketing via YouTube is a fantastic method of embracing the growing trend of social media to enhance your business.  However, it's not uncommon to see people approaching their social media strategy in a manner that's not conducive to growing their business.  Here are what I consider to be the 3 top tips to YouTube success that you can put to work today in your online business ventures.

This should almost go without saying, but unfortunately it doesn't!  Too often, marketers submit videos to YouTube that are either dull or simply glorified adverts.  In order to market effectively, you need to produce content that other people want to view.  That way, when they see your videos, they'll want to share them with their friends, and they're likely to subscribe to your channel in order to get more great content.

If you're not a video whizz already, simply use Animoto or one of the other great systems available that enable you to convert static images into full blown videos with great music.

It's all well and good producing a great video, but if all you do is upload it to YouTube and wait for traffic, you'll end up sorely disappointed! Sure, anyone subscribed to your channel will be notified about your new masterpiece, but you need to also promote it yourself. At the very least, you should post about it on your blog, and I would recommend also telling your list about it (and hence add value to your list subscribers) and use other social networking sites to announce it to the world. In my own tests, I've seen videos get as much as 100 times more views when I promote them actively as opposed to simply uploading them and doing nothing!

If you're a facebook user, get your videos posted there - it's a great place to give them the exposure they deserve. Likewise Twitter is becoming the network of choice for people looking to really push their content - get an account and tweet all about your new video.

Animot isn't the only tool that allows you to create great video - due to YouTube's popularity, new systems are constantly being developed to help us use it more effectively.  That might be in the creation of videos or it might be in terms of using YouTube as a marketing channel.  Whatever these tools might encompass, it's vitally important to your continued business success that you keep abreast of them as they're released.

Regardless of your past experiences with YouTube, if you follow these 3 top tips to YouTube success, you can't fail to see a noticeable impact on your online business.