With the 21st Century, an increase in the availability of exotic super fruits to developed Western countries combined with a rapidly growing number of health conscious consumers has fostered a superfruit frenzy in developed Western nations.   Currently the introduction and distribution of products featuring goji berries, or goji berry extracts, is currrntly in its prime.  Goji Berry has played a prominent role in the superfruit craze.  In the year 2007, sales of goji berry products increased over 150% in natural supermarkets, and by almost 2,000% in conventional food, drug and mass combined.  Given the tremendous health benefits often attributed to goji berry, these numbers come at no surprise.

Goji berries are considered by many to be one of the best foods in the world that you can consume to promote and help maintain good health.  Goji Berries contain B1, B2, B6, Vitamin E, and Vitamin C and are over 10% protein, contain essential amino acids, more Beta Carotene than carrots, more iron than spinach, and over 20 trace minerals.  In recent years, goji berry has been called the best anti-aging food and is ranked number one on the ORAC scale (Oxygen Radical Absorbance Capacity), which measures for active antioxidant levels in foods.

Goji Berries contain complex compounds which studies have show may:

• Calm nervousness 
  

• Enhance memory
  

• Enhance muscle growth
  

• Protect against fatty liver disease
  

• Act against leukemia
  

• Act as an anti-fungal and anti-bacterial agent
  

• Act as an anti-inflammatory agent
  

• Lower cholesterol
  

• Benefit the heart and blood pressure
  

• Reduce the appearance and effects of aging
  

It's no wonder goji berry is being called the best food in the world to promote good heath.