Ever wanted to know how the professionals calculate how much to pay for their AdWords marketing?

Perhaps you're secretly obsessed with finding out how to optimize the Quality Score Google uses to rank your ads?

Or maybe you just want to know how to qualify your ad for those premium positions above the organic search results?

Answers to questions like those, if you can find them at all, are usually buried deep in books and articles that send most readers into a coma long before they get to the good stuff.

But I've discovered a better way to learn about marketing with AdWords . . . a video guide that you can watch from the comfort of your couch.

Designed to meet the needs of beginner - intermediate level users, this 2 x DVD workshop shows DIY advertisers how to build a successful AdWords marketing campaign with over 3 hours of easy to follow instruction, examples, checklists and control panel screen captures recorded live on the internet.

Presented by veteran search marketer Gary Elley, the workshop starts by looking at why you should consider advertising with AdWords, then shows you how to set up your account and place your first ad.

After the basics, it goes into detail on how to structure your campaign, how to research, select and target keywords, how to optimize bidding, track results and a lot more besides.

Some of Gary's tips include why you should run separate search and content campaigns (because contextual ads are triggered by AdGroup theme, not by keyword), how the classic buying cycle manifests itself in the keywords people use (generalized at the beginning of the cycle, more specific at the end when they're ready to buy) . . . and why Google's Local Business Ads beat geo-targeting in some circumstances (because of unreliable IP address validation and priority display).

He also shows you how to settle on a campaign budget, analyze performance and manage campaigns by ROI . . . all in the context of industry statistics from the web's leading research companies.

The video even covers the use of several tools found only on the author's web site. These include BudgetMate (used to calculate cost per order targets, maximum bid, and campaign objectives), CouponMate (create instant web coupons for tracking web-2-store conversions) and PhraseMate (a keyword phrase generator).

Whether you are already using Google AdWords or just considering it, this is one DVD you'll want to see.

“A fantastic overview of how to set up, test and tweak a profitable Google Adwords campaign! This video will teach you how to choose the options and strategies that deliver the best payoff from your advertising budget.”  

Marcia Yudkin

Author,  Web Site Marketing Makeover

For more information, visit www.KeywordMarketer.com