Alteril is another one of these late night ads you just can't avoid if you're watching tv at night, especially if you have satellite like DirecTV or DISH.  The key ingredients in Alteril are, L-Triptophan, melatonin, and valerian.  These are all natural ingredients known to help someone go to sleep, without taking any over the counter or prescription drug medications.  These ingredients are actually much safer than their drug counterparts, whether prescription or non-prescription.  The problem with Alteril is that the product costs about $30 a bottle after your teaser 7 day trial is over.  That's a dollar a day for ingredients that cost pennies if you buy them on their own!  For example, if you take Valerian (root extract) on its own, you'll get the same effects for pennies compared to the $30 a bottle Alteril is charging!  A quick search on the internet and I've already found a few different name brand vitamins selling Valerian at an effective 450mg dose with 100 capsules per bottle for only $2.59!  Melatonin 5mg capsules at 120 per bottle is less than $3!!  These are just 2 examples!  Why pay $30 a bottle when you can buy these specific ingredients for much less?  Maybe people like the convenience of taking one product and are willing to pay 10 times more.  During this down economy, it seems that people would rather save their money to spend on other necessities.  If that's the case, I'll happily take the extra $20 you'd throw away and I'll even give you $5 cash back!  Always review product labels to make sure you kno what you're buying.  Don't fall for fancy advertising messages and fancy packaging like Alteril.  Always do your homework (which doesn't take much time these days) so you're educated about the product you're taking.  I have nothing against Alteril.  As a matter of fact, I really like their commerical and packaging!  I just think the markup is a little too high for a simple natural product like this.  Please post your comments if you've already purchased Alteril or used any of these ingredients as a standalone.