Have you ever heard the story of The Pied Piper of Hamelin? The story is about a town that suffers a rat infestation. A gentleman comes along and agrees to get rid of the rats for payment. He uses his musical pipe to lure the rats into a river where they all drown. However, the town refuses to pay him.

In revenge he uses his musical pipe again. This time he lures all of the children in the town away never to be heard from again.

How would you like your very own Pied Piper to lure your prospects into your MLM business?

Well to my knowledge there is no Pied Piper of MLM. The closest thing to it is article marketing. It is one of the most powerful lead generation strategies available to a MLM distributor.

Do you think you would be able to successfully recruit network marketing distributors if you were able to generate hundreds of MLM leads for free every single month?

With the proper strategic approach and volume, article marketing allows you to be able to do just that.

There are a number of different ways that you can use article marketing to promote your MLM business. Here are some examples:

1). You can submit your articles to article directories. You will receive visitors for people searching the search engines for information. You will also receive visitors from people taking your articles and posting them to their website or including them in their ezines.

2). You can submit your articles directly to ezines for consideration for their ezine. If they accept your articles, it will be sent out to thousands of subscribers, thus giving you and your network marketing business exposure.

3). You can take a group of your articles and turn it into a free report. You can then give the report away as well as allow others to give the report away for free. The viral effect will be that your report will continue to get passed along, thus giving you tons of exposure in the process.

The other benefit to article marketing is for you to advertise your MLM company in a way that doesn’t scream sales, or over-promotion. When you write an article you are establishing yourself as an expert in the topic that you are writing about. Therefore, the aim should be to provide quality content.

Who do people trust more? Experts or salespeople? They trust experts even if the expert is both an expert and a sales person. When you write an article the perception in the mind of the reader is that you are an expert. As a result, they trust you more.

Since people trust you more, they are more likely to do business with you as opposed to a salesperson that is simply trying to convince them that their product or service is the best one. This benefit is something that is rarely acquired through any other form of promoting your network marketing business.

Best of all, you don’t even have to write the articles if you don’t want to. You can hire a ghostwriter to write the articles for you. You put your name on it and now you are an expert author even if you didn’t write the article yourself!

Writing articles is one of the best ways to promote your network marketing business. Use it and you could literally be generating hundreds of targeted hot prospects for your business each and every month.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.