Beauty and the Geek is a show on the CW.It has been advertised as "The Ultimate Social Experiment" and is produced by Ashton Kutcher, Jason Goldberg and Nick Santora.

The premise of the show consists of a group of "beauties" (young women who are sexy) and a group of "geeks" (young men who have relied primarily on intellect and are socially inept) that are paired up to compete as couples for a shared $250,000 and other prizes. This season the producers modified the formula to include an extra team consisting of a male "beauty" and a female "geek". Each beauty lives together in a room with her geek during the course of the competition. There are challenges shown each episode, one testing the beauties on a primarily academic subject, and another that has the geeks competing in a more popular/social realm. The winners of the challenges select a total of two teams to compete against each other in a pure "quiz show" type question and answer session, with the team getting the fewest number of questions correct being eliminated.