Do you know that the creation and addition of a blog to your business can enhance it tremendously? Do you know that a Blog can be used to generate increased leads to your business? Do you know that it can increase cash flow and it is very inexpensive to operate? That it can be used as a central hub where visitors can be taken and exposed to your other business offerings? Do you know that Blogs are capable of positioning you as a true professional in your trade and will also build trust between you and your prospects? Finally do you know that blogs can allow you to promote members of down-line team by they feeding off your rising popularity? These are the benefits of using of using a blog, if you are interested in how to set up a blog then read on.

It is a fact that blogs bring in prospects to your network. Even if you are a novice at network marketing, blogs will drive traffic to your web offerings. A blog is a basic version of a website. There is less emphasis though on appearance than you would find with a website. The emphasis with a blog is with promoting dialogue (either one-way or two-way), as visitors are asked to post comments on article(s) just posted. When these comments come in, these may constitute a business leads. You can also have your visitors subscribe to a free email or newsletter campaign by opting in at a lead capture page set up for this purpose. This campaign can be basis for your conversion of these prospects into customers.

Search engines love dialogue and for this reason blogs are becoming increasingly popular commercially. Visitors are attracted to your blogs in much the same way that the search engines bring searchers to your website. When they come in they have available to them your “web of valuable content” which if it is to their liking, they will return again and again. So the advantages of having a blog can be summarized as follows:-

a) It can drive traffic to your web-pages,

b) It can increase the search engine optimization of your site,

c) It can establish your credibility and can pre-sell your prospect on your offerings (by the time they get to your offering they are already sold!),

d) It can increase cash flow and business growth.

As stated, people can find your blog from search engine activity. When your content is posted on the internet, the keywords chosen can direct searchers to it. Another more recent way that people are finding blogs are through the new social media genre. There are now five such categories which are 1) Book-marking sites, 2) Content sharing sites, 3) Video sharing sites, 4) Article ezines, 5) Other Blogs.

Book-marking sites such as Digg, Delicious and StumbleUpon allow you to post an article to share content. It can also allow your blog to be book-marked or voted on, readers having read the content of your article in your blog and being impressed with it will convey this to others increasing its popularity and traffic.

Content sharing sites such as Squidoo and Hub-pages allows one to post articles with links that can link to web-pages or blogs. Facebook and MySpace which are pure social media sites also allow one to link to one’s blog or web-page.

Video sharing sites such as Utube in addition to allowing one to post a video also allows the liking to blogs and web-pages.

Other Blogs do allow one to link to your blog if the arrangement seems mutually beneficial.

What kind of business is suitable for blogging? Virtually any type - whether it is health or wellness, travel, legal or other services, consulting, flowers, any business that people have an interest in and can have discussion on. The first thing to do is to create a “web” of content on your chosen subject or business. Post or share this content using social media sites (you may have to first set up accounts at these sites but most of them are free). When you post include links to your blogs. If you already have a list of prospects you can link them to your blog which will include your previous articles which they can also comment upon.

The more traffic that goes to your blog, the higher the blog ranks on the search engines. As a result of this all your articles can also rank higher for eventual increased traffic, monetization and cash flow. You may now ask the question how can I build a blog, where do I go? At the Renegade University , there is a course included that can show you how to build a blog including the right structure with provisions for pictures, video and overall design layout. It can show how to add a contact form to build your email list or opt in list for email or newsletter marketing. If you have the right kind of blog the right people will find it. This course will ensure that.

At  the Renegade University, the training provided includes for the beginner at the computer as well as the seasoned veteran. The courses included here are as follows: - 1) Writing with Pull, 2) 7 lessons to create attractive content, 3) Lead Capture Page Training to attract niche leads, 4) Email marketing training to set up auto responders, 5) How to best use the social media to market, 6) How to handle yourself on the phone and host of other courses too numerous to mention. Hope to see you at the Renegade University.