Many variety entertainment TV shows are being produced on the African continent, in Europe or USA, but a great number of them have one thing in common, they are targeted at the African audience.

I usually watch "Your Access" a family variety entertainment show about Nigerian music targeted at the Nigerian audience and Hip Hop TV show, based in Johannesbourg South Africa targeted at the whole African audience.

There are many these shows produced by independent African producers, who never get to air on a network in order to reach the audience they are meant for. The main reason is because many of the shows are new, the entertainment industry is just beginning to thrive in many parts of Africa.

Some of these TV shows and their producers don't have the means to promote themselves, they provide the content and hope for a media company to come along and make their shows popular through their big distribution channels.

Many TV networks don't offer these shows a place and the show producers don't have the money to sponsor or promote themselves. So usually after a first season, many of these very interesting shows just don't make it, and they stop.

The solution here is the Internet. The Internet is a good and easy way to get theses shows to the people that may be interested in watching and following the shows.

It is cheaper to set up distribution on the Internet and same goes with content. But it's still a headache to many producers as the Internet is very competitive and the entertainment sector online just like marketing and real estate is saturated.

A lot of the producers lack the Internet marketing and promotion skills to raise their shows above the rest and get the required audience.

Just in time, Internet TV and music sites have emerged with the goal of helping independent small TV shows and artists get viewers. These networks get thousands of monthly visitors and host these shows for the visitors to choose and watch.

This is a great time saver for the producers of the shows, as they can now relax and invest more of their time and other resources into production and making their shows more interesting.

If you have a TV show you want to promote, you can have hosted on a site with tons of viewers like AfricaMars TV and for free. All you have to worry about is producing the show, they will get all the viewers and do all the promotions for you.