How To Double Your Long Term Profits By Cutting Your Advertising Cost In Half!

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By MrMarketing


 Powerful Joint Ventures are just another proven form of networking!
Powerful Joint Ventures are just another proven form of networking!

Even If Your Just Starting Out And You Don't Have A Clue Yet!

As you already discovered in a previous hub about how to determine the real long term value of your ideal customers and clients; and how you can make a fortune selling your products and services for 50% off.

In order to really get the most out of this particular hub you really need to refer to the link as that hub coupled with this one will provide you with a dynamite one two punch combination and drive home two mega proven long term bank account filling marketing fundamentals.

This hub is actually an extension of the previous hub that covered two extremely powerful low cost and battlefield tested strategies.

Those being how to profitably and strategically use your Total Customer Value ( or Marginal Net Worth) calculations and powerful 100% commission only affliate marketing to make a ton!

 

 

Your Bank Account And Long Term Success Is Just One Powerful Low Cost Joint Venture Away From Mega Success! Guaranteed!

Here your going to combine your knowledge of those two previous concepts along with some concrete examples of this third low cost mega proven long range marketing secret in order to turbo boost your long term profits for peanuts!

When you start to employ powerful low cost JV (Joint Venture) marketing strategies to your long range marketing plans you will literally be able to eliminate anywhere from 50 - 100% of your normal upfront profit draining advertising cost and make a fortune in the process!

Plus; you'll be able to out promote your big buck major competitors and substantially lower your cost as you do so!

With that said; Let's get to it! These next two graphic examples are for illustration purposes only.

The two industries that your going to examine are extremely diverse; so that you will hopefully realize that contrary to what you may be currently thinking.

It really doesn't matter what type of business, product or service that you have; or how you currently market your business on or offline. You can and must start using highly profitable JV marketing strategies in order to lower your overall advertising/marketing cost and increase your profits!

Okay then; let's supppose you have a bigtime contemporary Pop Star or Hip Hop artist.

And your second industry is an old fashioned outside door to door sales rep for one of the country's oldest vacuum cleaner manufactuers.

On the surface you must admit this is a fairly diverse duet. Let's see how each might use powerful low cost profit building Joint Venture's to lower their traditional advertising cost by at least 50% and still bring home the bacon!

 

 

Strategic Alliances AKA Joint Venturing Can And Will Dramtically Increase Your Bottom Line Profits And Eliminate A Staggering 50 - 100% Of Your Traditional Upfront Advertising Costs!

1.) First let's start out with a brain dead simple (true life) example of how an industry as basic as door to door vacuum cleaner sales can use powerful long term profit building Joint Venturing to make a fortune!

And it doesn't hurt that this particular example which will dramatically demonstrate this concept happens to be true!

Many years ago as a very successful outside sales rep who went door to door selling (of all things) vacuum cleaners; he or someone in the front office made a rather startling discovery!

They realized that when two complementary businesses combined efforts strategically both businesses could increase their overall profits and dramatically lower their advertising costs as well!

And thus; a profitable long term JV partnership was born! It seems this (think outside) the box sales rep found an incredibly simple way to increase his sales without brow beating his prospects; who at this time were primarily stay at home Moms.

Your Long Term On Or Offline Sales And Profits Are Waiting To Explode!.....

Basically all the sales rep did was ring a door bell and when an adult opened the door (and in those) days 99% of the time is was either a stay at home Mom or a Grand Mother that's was temporarirly watching over the little ones.

This marketing saavy sales rep kept track of his closing ratio and he found on average that for every 10 complete presentations that he gave; he would close about 40%!

So he wisely reasoned that if he could fiqure out a way to get into more doors he could increase his commission only income!

(Note: How could your tele-marketing staff use this exact same concept to dramtically increase your outside sales reps appointments?)

And here's how he did it! He or someone in the front office reasoned that since he was attempting to sell (at that time) a rather expensive vacuum cleaner, he needed a way to get his house wife prospects to allow him in,without being pushy!

In other words,he found an inxepensive way to attract the sales!

He would simply offer the ladies a "free" 3 LB box of Tide Detergent inexchange for 30 minutes of their valuable time!

And as you've probably concluded; the net results were his overall sales and income exploded!

In fact, he did so well that he ultimately became the companies Number One National Sales Rep!

Plus; he went on to become one of the companies Top Sales Trainers! Hello!

 

 

Your Product Or Service May Help Another Struggling Small Business Owner Get Over The Hump Or Vice Versa!

This simple JV helped Tide gain a ton more of market share, because ton's of other sales rep's within the company starting using the exact same ploy and pretty soon other industries with outside sales rep's started doing the same! After, Drum roll please.....

They read this guy's International Best Selling book or attended his two day "Power Training" weekend Sales seminar! Can you say Kaching?

A fairly large percentage of the house wife's that didn't buy the vacuums did become long term repeat customers of Tide after their intial free sample ran out!

The real point here is can you see how many positive long term win/win situations evolved from that one simple JV?

 

 

Make Sure You Start Building And Continue Building Your Prospects And Customers List On And Offline In Order To Constantly Follow Up!

Now then: let's turn your attention to how a bigtime Pop Star or Hip Hop artist might cash in with JV's!

First off this example is going to utilize two proven marketing fundamentals.List building and Joint Venturing to explode your long term profits!

Suppose a Pop Diva like Lady GAGA goes on a World Tour for 18 months. And her live concerts draw crowds in excess of 50,000 thousand plus!

And she also does a non stop tv blitz and appears on Larry King, Ophrah and Late Nite With Letterman etc.

And each time she appears on National tv she announces that everybody that goes to her website is eligible to enter a "Free Drawing" to win A Final Grand Prize of $250,000.00 in cash!

And once per month during her entire 18 month World Tour she'll also be giving away $25,000.00 dollars in cash!

Needless to say: in the end or 18 months later, she will have a nice optin email list of a cool 1.5 million loyal fans/subscribers! Or more!

Now then; right before the Holidays she (really her ) marketing team sends you an email annoucing that you can buy (surprize) live video footage of her last three concert dates of her European Tour!

And they would normally retail for $69.95 apeice! But in the spirit of the Holiday season!

They can be yours for just $39.95! That's a whoppoing 43% off the normal retail price!

If just 25% of her loyal 1.5 million subscribers take her up on this; you do the math!

(1.5 million subscibers x .25% x $39.95 = Enough!!) Hello!

(Roughly that works out to 375,000 subscribers paying $39.95 apeice! Yea, she did okay!)

Plus; when her new Multi Plantinum CD hits the stores; what if she includes a simple index card offering product or service X for a substantial savings of Y!

From one of her JV partners market tested offers and again; if only 10-40% of you take her up on this offer! kaboom!

That my friend is just how simple and lucrative power JV marketing can be? Any questions?

 

 

One Of The Keys To Finding Great Long Term JV Partners Is To Look For Ways That Your Business Product Or Service Can Help Another Business Be More Successful! Or Vice Versa!

And finally; let's look at three simple low cost ways your struggling cash starved small business might be able to successfully apply this powerful proven marketing concept to your long range profit building plan.

1.) If your business currently has an active tele marketing division; look around for struggling small business owners that would benefit from your offering their product or service to your prospects inexchange for your prospects setting an appointment or trying a new product or service on a trial basis! Or vice versa!

2.) If you currently have outside sales reps who do any type of cold calling door to door canvassing, again they desperately need a nice "risk free" inducement to offer the prospect inexchange for 30-45 minutes of their valuable time!

( If need be; find an up and coming business that can offer the entire company's workforce a nice inducement, especially if it's digital!

Because again there would be no upfront out of pocket cost for you and by sending the prospects workforce to your JV partners website/blog you'd be helping them to build their long term follow up list!)

Which means your JV partners have to have a lead capture page optin email type of website/blog!

And finally...

3.) Remember how in the Lady GaGa example she included a small market tested index card offer inside of her CD case? Meaning - her JV partner is inexpensively targeting her exact same customer, but with a different type of offer!

It might be for a discounted on going trial offer product or service or a One Time Super Discounted price for product X!

The real point is this; right now in your particular marketplace you have struggling cash starved small business owners (potential JV partners) that you or your staff could and should be approaching about including your various market tested offers in their outgoing daily,weekly or quarter mailings and profit sharing the results with these vendors!

Or vice versa! And sense...

You only pay when a sale is completed! This one simple marketing secret alone can and will lower your outraegous traditional upfront long range marketing costs by at least 25- 75%! guaranteed! So get after it already!

How Soon Will You Begin To Cut Your Advertising Budget By At Least 50%!

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