You may think that Email marketing is the equivalent of just spamming your customers and is something that you don't want to do, but you may not have asked yourself whether or not you can succeed online without Email marketing. Once your business starts to grow, you are probably going to find that it's difficult to get return customers without Email marketing and nearly impossible for people to know about your special deals without this tool. Can you succeed online without Email marketing? The answer is probably “yes”, but why would you want to? Email marketing is going to help you to get new and return customers, increase your business and remind people that you are out there. 

The first thing that Email marketing is going to do is remind old customers that you are still in business. It is going to be crucial to have repeat customers come to your business, so by signing people up automatically and making them opt out of your Email marketing scheme when they become new customers, you are going to be able to get a lot of them onto your Email marketing list and be able to contact them. This is especially important if you are selling a seasonal item (like Christmas decorations), or something that people should be buying a regular basis (like vitamins). Sure, they might remember that last year they bought their Christmas cards from your company, but now that the Christmas season is coming back again, they might have forgotten who they ordered them from. If they are on your marketing list, you can send them an Email reminding them exactly who you are and what they bought from you last year. 

A good Email marketing campaign is also going to help your business succeed by providing you with a lot of potential new customers. You don't just have to market to return customers; anybody who is interested in your products can sign up for your Email marketing list and get specials and updates. If you give coupons or have some good weekly or monthly specials in your newsletters, you are going to have a lot more people take the plunge and make their first purchase with your company. Saving money is always going to be a good reason for customers to sign up for your Email marketing, so if you promise them a special discount or a free gift, they are going to be more likely to sign up. 

The answer the question whether or not you absolutely need Email marketing to succeed, the answer is probably “no”. However, you want to ask yourself why you wouldn’t want to use this tool for your business if it is going to help you so much. If the only reason you won't use it is because you don't want to be associated as a spammer, you can make it easy for customers to unsubscribe if they want, only send information to customers who specifically request a newsletter, and protect your customers’ privacy as much as possible.

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