The capture page isn't about you or your company. You need to remember what a lead capture page is for, to collect names, email and phone numbers that go directly to your autoresponder to build your list. If you are not using an autoresponder as part of your marketing system, then you are missing out on a lot of profit. That a subject of its own. For now, I will be taking about an effective capture page.

When creating a capture page, always keep in mind you are providing a solution to your visitors’ problem. Write your lead capture page from your visitors’ viewpoint, “What’s in it for me?" They want a solution to their current problem, whatever it might be. They know you will provide the solution once they provide you with their information.

A capture page has 5 main components that need to be in place. These specific components have been a tried and proven formula. In order to get the results you seek, it is important to follow these very simple guidelines.

Headline

It is beneficial to begin your capture page with a question before the headline. This question is not necessary, but it is an effective way to keep your visitor’s attention. Make sure it is in direct line with the actual headline.

The headline is the most important piece of information on the capture page. Take your time creating the headline, because what you write will determine if your visitor is willing to provide you with their personal information. Now the headline doesn't have to be long, usually 8 words, but it has to be catchy.

Usually, the famous "How to" is always a great way to begin your headline sentence. Your visitor will know exactly what they will get from filling out the form.

Example:

“You’re About To Learn “How To”....”

After your headline will be a few sentences following the headline giving your visitor a little more information about what you said in the headline.

Body/Bullets

It is essential to provide your visitor with some of the benefits they will receive in exchange for their personal information. Make it a summary of some, NOT all, of the value information they will have access to on the other side of the capture page. Why would they join your list if you have already told them everything up front?

Example:

Inside you’ll learn...

• Benefit 1
• Benefit
• How to use “Benefit”
• How “Benefit”

Make the body of the capture page look nice. Colors and fonts should not be outrageous. It is not necessary to write too much information such as biographies, your company, or features. Adding banners or using large font will only distract from the headline, so don't ruin your message.

Capture Form

The headline should be announced again right above the form. This will remind your visitor of the benefits they will receive from you after they fill out the capture form. It is an absolute must to ask for a valid email address and first name.

Requesting the visitor’s last name, phone number, and address are not necessary at this point, unless you plan to send them something through direct mail. If you ask for this information on your capture page, chances are that your rate of leads will be low. So just start off your capture page with a simple first name and email address. You will have everything you need to place them in your marketing funnel.

Call to Action

The call to action should entice the reader to take immediate action, such as requesting additional information. So many people make the mistake of putting the word “submit” on the capture button. That is a HUGE mistake! It is wise to use “Get Free Access”.

It is of up most important to have a strong call to action. The visitor needs to make an immediate decision.

Example:

Just use your first name and valid email as your password - then click the “Free Instant Access!” button to enter.

Terms and Privacy Policy

A privacy statement needs to be included on the lead capture page so interested individuals who would like more information on the product or service are guaranteed their personal information is not going to be sold or rented. This displays your professionalism and builds trust.

Now you know about the tried and proven components of an effective capture page. Apply this knowledge to your website and immediately get the positive results you seek. Once you have captured your visitors’ information, you can be a friend by directly and indirectly sharing valuable information until they buy from you.

To discover how easy creating a capture page can be, EZLeadCapture.com provides affordable products. If you are looking for a good source to create a professional capture page, but are on a tight budget, check out Instant Squeeze Page Generator. You can beat the cost, because it is free service to use.

ABOUT THE AUTHOR:

Stacie Walker is the active entrepreneur & home business owner as a Health Care Consultant in San Antonio, Texas. She is an inspiration to women across the United States by helping them achieve their dreams and achieve their goals. She is the creator of the popular blog site Woman in Leadership. Stacie has articles published across the web on various subjects pertaining to women, single moms, business, relationships, and issues in the health industry. She offers a free attraction marketing video course to assist those struggling in their home business. She can be reached by email at: Stacie@Career4Me.info