Gold is believed to be a precious metal and hence buying gold jewelry always creates some degree of confusion among buyers. If you are planning to gift gold jewelry to your loved ones or want to use it for yourself but don't know much about the buying process, reading the points below will help.

There are various complicated terms used in the gold industry, which are the reason some people are unnerved when buying gold. But as you are probably going to spend a lot of money on buying gold, it will be a good idea if you get acquainted with the various terms involved in the world of gold buying and selling.

Most people buy gold from jewelry shops but in today's times when everybody is busy with their lives, people also look at buying gold online. There is a big list of things that you should do and you should not do when you buy gold jewelry whether online or directly from a shop. The first thing you must know is that there are different degrees of purity of gold and the pricing is dependent on that. The purity is measured with a unit known as karat, with 24 karats being the purest gold. If the gold you are buying is 18 karats, it means it contains 18 parts of gold mixed with 6 parts of some base metal.

All gold jewelry has karat markings on it. Higher the karat rating of the jewelry, greater will be its price. In addition, the gold item should also have a US registered trademark of the company. When you buy gold jewelry, you have to select jewelry that has everything, from purity to good design. You should know what the dos and don'ts are when it comes to buying gold jewelry. Here is the list of some of these.

• Consider buying jewelry from a company that you trust or one that has a good market standing. If you are looking for purchasing gold jewelry online, then look for the web store that specializes in making fine jewelry of high purity.

• Before purchasing gold jewelry online from any company, make sure that you have done enough research about that company. The company selling gold online should be affiliated with a professional trade association of the local area.

• If a company offers some kind of guarantee or warranty on their gold jewelry, then you can safely buy it. Know in detail about these policies and avoid falling prey to big discount offers. There is unlikely to be any discount with real gold because prices are marked on an international comparative valuation. There are some companies that will buy back your gold though, such as the online Cash4Gold.

• When it comes to gold jewelry the most important thing is its quality. Pay great attention to its karat value and confirm it from the salesperson by asking them verbally about it. Cash4Gold will buy back your gold based on what karat value it has.

• Do some comparative shopping. The gold value will remain the same, but you will find some difference in the fabrication charges.

• Don't buy gold jewelry from an outlet that sells everything from kitchen items to furniture. Go to a specialty gold jewelry outlet and see various designs.

• Don't make your gold buying decisions in haste. Take your time and think well before making the purchase.

• If you are buying jewelry for someone else, then take their measurements. You can always resell gold for a higher price (well, most of the time), but it looks bad if you gift something in gold that doesn't fit them.