Previous to purchasing a trade show display, it is important to positively identify the main audience and look into their purchasing trends and personality types. After this necessary information is established, it is a lot easier to select the appriopriate booth.

Below is a short overview of the hottest types of trade show exhibits:

Counter Stands

These are quite compact and can be effortlessly folded away to fit into a napsack. Because of this, it is easy to carry to and from the exhibition grounds. Countertop stands often rest on firm surfaces, walls or backgrounds. The benefit is they are fast to set up, but regrettably they aren't big enough to catch anyone's attention.

Pull-Up Booths

This variety of display is larger than tabletop stands but still very easy to transport because of their light but sturdy materials. They can resemble a concave or smooth wall and usually have big printed imagery for attracting people's attention. These booths are effortlessly set up and effortlessly transported off site, and put away in a portable case.

Modular Booths

Modular Displays are normally quite a bit bigger than the standard pull-up displays because they are made up of more than just the backdrop, but also the entire floor space. These setups are fairly heavy but easier to put up than Custom Booths because of their Lego-like system. This also makes them much more versatile but they remain quite easily moved.

Panel & Frame Systems

Panel & Frame Exhibits require much more work to set up than the modular exhibits and are usually much more costly to buy, put up, and take down. There are thousands of styles and kinds and are sold all over but require a very complex setup.

Custom Displays

Custom Displays are extremely complicated to set up and lean towards a full blown construction project. They are often extremely heavy and sometimes include, solidwall panels, offices, stages, large metal meshes and other display parts.

Summary

Many trade show stands are liked because of their portable nature, cost and transportation efficiency. The final choice is recommended to be in accordance with your price point and marketing plan.

Is it smart to get it brand new or second-hand?

You should go over the advantages and disadvantages of purchasing a second-hand trade show display.

Pros

1. Buying second-hand trade show displays are less expensive.

2. It might be more practical to bargain the price down.

Cons

1. Pieces could be damaged or unavailable.

2. Used trade show displays are unlikely to have any sort of guaranties or warranties.

3. The materials may be out of date or too old.

4. The used booths may not portray the proper image.

In Summary

If you want to portray a clean image, buying a new trade show display will give you a unique advantage over competitors who buy older out of style booths. Anyways, newer booths from companies like Displayu.com have life-time warranties. You are unlikely to find a second-hand display with such a good warranty. Our suggestion? Purchase new.

What about image work?

When thinking about creating your trade show display, much design work needs to be done to make sure your images and messages are clear and to the point. Remember to keep your layout appealing and clean. Breakthoughs in technology have made it easier and easier to create your own trade show graphics. However, it’s easy to get lost in the technology and lose sight of the traditional methods.

Just Below are a bunch of specific hints that all trade show displays should utilize.

Decide on your images and design cautiously.

Tidy, attractive and powerful designs are able to give great results in designing a memorable canvas to draw in potential sales. Cluttered art and graphics might be a nice idea but can be distracting and suffers from ineffectiveness as a backdrop for your trade show display.

Note: As much as you can, select clean single photos. You may be tempted to use many elements to share a complicated message, but most times, a single clean graphic will serve you wonderfully.

Come up with a bold and catchy headline.

Decide on your wording wisely, and keep the headline for your trade show display is simple, fresh and to the point!

The shorter your title phrase the bigger it can be displayed on your trade show display. The bolder it is on your trade show display the deeper your booth can reach into the trade show crowds. Even a smaller table top sign with a short but big title can be seen from a few yards away.

Your chosen typeface is also necessary to consider. With thousands to select from, the job of getting the perfect one can seem too difficult.

Solution: Select a clean and easy to read typeface. Next time you visit a show, look at the booths designed by the bigger corporations. Not only large displays, but even small displays made by large and effective corporations consistently use simple bold typefaces. You can and should do the same.

Be careful when writing your main paragraph.

As you have probably guessed it's easy to make a description for your trade show display that describes all you want your client to know about your product or service, but don’t!

It is important to use bullet points. In addition don’t get overly wordy. When it comes to creating text, less is more so I suggest you make each word count.

If you are in the market for a new or second-hand trade show display, there are lots of businesses that offer decent trade show displays. One company we do suggest is Displayu.com. DisplayU ships to all locations in Canada and the United States such as Toronto and .