Covert Conversion Pro Software

"Are you selling to repeat buyers?" eBay member old_blue_dog suggested I write an article about selling to repeat buyers and because I think this is a really important topic, I'm going to oblige. BTW... I just checked old_blue_dog 's auction listings and found some really cool stuff.  I especially like the 1987 customized Fender guitar from Japan... very nice! Anyway, back to the subject of repeat buyers... In marketing, it's said to be about 7 times harder to find a new customer than it is to market to existing ones.  I have found this to be absolutely true in my own business but the vast majority of sellers on eBay do not seem to put any effort into making each customer a customer for life. How do you do this, you ask? Well, I'm sure there are many ways that I'm not even aware of but here are some of the strategies I use... 1.  Have a way to collect the names/emails of your auction visitors on your About Me page.  (See my About Me page for an example).  This way, I can send an email to all of my subscribers letting them know about my new listings or even items I'm selling from my own website. 2.  Follow up with your customers after purchase and encourage them to check out some of your other complimentary auction listings or ask them to subscribe to your email newsletter. 3.  If you have an eBay store, you can use the new email newsletter feature supplied by eBay. 4.  You can make quality posts on your eBay blog and get interested members to subscribe to your RSS feed.  This way, as soon as you leave a post you'll be updating all of those most interested in your product/service. 5.  Put a link on your auction page (and About Me page) to make it easy for your visitors/customers to add you as one of their "Favorite Sellers." This will keep them up to date with what you're listing right inside of their "My eBay" area. I've seen a lot of sellers here on eBay that are really good at the whole "repeat business" market.  One I think that stands out is ID: rockbottomgolf. I purchased from them a few years ago and still get an email from them every week!  I've made numerous purchases from them and most of them have been from their website. This is important... I love eBay but a business which includes their own website as part of their marketing strategy will always make a much higher profit-margin. Thoughts?..  Please post 'em! Be blessed,Kevin PS - Don't forget to check out my About Me page and grab your free ebooks! - 2 years ago

Make More Money On eBay With These Simple Strategies... If you'd like to make more money on eBay (and who wouldn't) these two simple strategies can give you a leg up on your competition! Strategy 1: Do some research before writing your auction title.  In my opinion, this is one of the most overlooked areas by eBay sellers. The default search setting is set to only search the "title" and not the description.  True, a searcher can request to include the description in their search results but probably less than 5% actually do this. What does this mean? It means that your title should contain as many appropriate keywords in your title to help your auction get found by as many potential bidders as is possible. Before listing your item I suggest you do an "Advanced Search" for your item and request to include "Completed Listings." This way, you'll be able to find out which items (similar to your own) closed successfully and which ones brought in the highest bids. Study everything about these successful auctions... Study (and record) the auction title, the descriptive text, the photographs, etc. and do your best to mimic all successful elements. Strategy 2: Add anything (and everything) you can to ensure that your auction visitors feel safe with you... Are you a Powerseller?  Consider scanning your certificate and putting an image of the certificate into every auction you run.  Studies run by myself and a few of my friends have shown an increase in sales by doing this. Are you PayPal Verified?  Add the "seal" graphic supplied by PayPal. Have great feedback?  Take a "screen-shot" of some of your latest feedback (maybe the last 5-10 comments) and put that on your auction pages as well. Are you a member of SquareTrade?  Make sure your SquareTrade image is on your auctions. Do you offer a refund?  Make sure your Refund Policy is prominently displayed and consider adding a "Money Back" type guarantee seal as well! Well, there you have it, two simple strategies to help you make more money on eBay... Writing a great title which is full of appropriate keywords will bring you more visitors and you'll likely make more sales on eBay if your visitors are immediately made to feel safe and secure. To your eBay (and online) success,Kevin PS - I just attended a three-day conference on the subject of Affiliate Marketing in Anaheim, CA.  The conference, called the Affiliate Incubator, was hosted by Internet Multi-Millionaires Russell Brunson and Stu McLaren and was one of the best I've ever attended.  (see my About Me page for photos) PPS - I've made some new additions to my About Me page so check it out!  You can grab several high-quality ebooks there for free and Russell Brunson has allowed me to make his Internet Marketing DVD available for free as well. - 2 years ago

When Is The Best Time To List On eBay? This question is as old as eBay itself and is probably the number one question I get asked about eBay (followed closely by... "How do I sell digital products on eBay and automate the process?") So, when is the best time to list on eBay? Here's my two cents... When I first started selling on eBay (almost 8 years ago) I read anything and everything I could get my hands on to learn more about how to be a successful seller. There was all of this advice on when was the best time to list an item on eBay and many authors actually listed their favorite days of the week and times to list.  I followed their advice for a while and tracked things very closely to see if I was experiencing more sales or higher auction closing figures. My conclusion? There really is no "best time" to list on eBay.  Well, at least not one that can be expressed across-the-board. The truth of the matter is that the best day/time to list an item is in direct relationship with the item being listed. Let me explain... It all comes back to marketing, really.  In order to have more auctions close and make more money per auction you need only one thing... More interested buyers sitting at their keyboards prior to your auction close. Each item you list may appeal to an entirely different "market" and it is for this reason that different days and closing times will be required. Example #1... If you sell an item that appeals to "stay at home mom's" it'd probably be best to have your auction end Monday-Friday between the hours of 9am-2pm. This would give the moms enough time to return home after dropping off the kids to school and end before they would need to get back to pick them up. Example #2... If you sell an item that appeals to "hard core football fans" it's proably not wise to list your item so that it will close on Sunday during gametime or Monday night either. I hope this helps you make more sales.  Do your best to determine "who" your target market is and "when" they are likely to be in front of their computers and you should improve your chances for success. Want to know how to crush your eBay competition?  Read my article at:http://www.kevinsebookuniverse.com/sellmoreonebay.html To your eBay success,Kevin     - 2 years ago