Every serious small business owner owes it to their bottom line and their long term success to discover how to properly harness the incredible potential of one the most under utilized marketing secrets in your arsenal!

This Mega proven technique which is so little known and so rarely used, yet it can literally cause your long term profits to simply explode after you learn to strategically employ it!

Powerful Profit Producing Backending Is A Proven Financial Empire Builder!

It allows your business to successfully leverage another businesses most important assets!

For ex: Their (multi million dollar) data base on or offline, their physical location, top notch customer service, industry reputation or their multi million dollar ad budget etc!

Basically in order to really zero in on some specific examples; the definition of backending simply refers to all the additional income that results from your customers and clients purchasing various products and services from both you and your JV ( Joint Venture ) partners.

 

 

Typically (No Matter) What The Amount Is The First Time Your Customer Purchases Anything From You Is Referred To As Your Frontend Or Intial Sale..

However, what makes the backending concept so incredibly powerful and why you must learn to totally comprehend and appreciate this concept is; once your customer or clients makes that first purchase.

Every sale from that point on (unless) it's a recurring monthly expendenture like your cable bill, is basically 85% or more pure gross profit for your business!

Meaning your no longer paying for the typical outraegous 500% retail expense to originally acquire them!

Because you have now identified them and each additional sale no longer has that cost associated with them. A luxury that lowers the cost of doing business for you but not your typical competitor who continues to pay retail for each new one and done first time customer!

That's why you absolutely must capture your prospect and customers contact information on or offline!

( Which means offline you should be using bank account filling Direct Response Marketing and online you should be using opt in email.)

 

 

Once You Capture Your Prospects Contact Information It Is Very Inexpensive In To Keep In Contact With Them!

Now all you need to do is either send them an inexpensive postcard or send them an email.

And remember these additional products and services do not have to be your own!

Just be sure that the products and services compliment yours or that your customers have specifically requested them via surveys or emails.

For ex: A health spa could offer top of the line designer running suits from an upscale sporting goods store. Or a car repair company could offer window tinting or top notch car steroes or vice versa.

Keep in mind these additional purchases are probably going to be made anyway by your customers, so it only makes sense that you share in a percentage of these sales! Especially sense they represent virtually no upfront advertising costs for you!

Consider this train of thought, your customers probably do not buy their groceries where they purchase their furniture correct? Yet at some point they'll probably purchase both!

Any serious (cash conscious) business owner should easily recognize the advantage and value of not having to advertise to create a first time customer! So it only makes sense that you would leverage yourself off another business so that you both ultimately win!

 

 

You Can Be A Companies Frontend Or Their Backend Or Vice Versa!...

Strategic backending can allow you to recover 100% of your upfront advertising costs, lease or mortgage payments! Or reduce your monthly or yearly ad budget by a staggering 85 -100%!

With all the talk in the news these days about foreclosed homes and delinguent mortgage payments etc. If you can truly appreciate this next example which is for illustration purposes only.

The lights are about to come on and the way you look at your business, product or service long term will never be the same!

Your Small Business Is Literally Sitting On An Untapped Goldmine...

Suppose you decided to capitalize off of this unfortunate situation and your small (mom & pop) type of mail order business sells a paper back book on 'how to' invest in Real Estate (Foreclosed homes) and other distressed properties and it currently retails offline for $24.95.

By using powerful bank account filling backending, you could offer a monthly newsletter offered by one on the countries Top Real Estate Experts that retails for $99.00 annually.

A 25% JV profit split would mean you gross $24.75 (or a 99%) return on your investment (ROI)! How often do you think the typical small business owner does that legally?

($99.00 x .25% = $24.75)

Pretty good right? However, what if the Expert (or another) JV partner also has a more advanced offline home study course that retails for $597.00 (but) because your customers purchased your book, they can purchase it for just $397.00!

That's a savings of 34% off the normal retail price! Again your JV split of 25% equals $99.25 per sale! ($397.00 x .25% =$99.25)

That's a mere 390% gross return on your $24.95 book! Of course your net cost to produce the book is less than $24.95.

Finally, what if the Expert or another 'how to' Real Estate infoprenuer offers a week long $5,000.00 dollar Bootcamp!

Again your JV profit split of 25% equals a cool $1,250.00 dollars! Can you live with this?

 

Now Let's Have A Look At The Real Long Term Profit Potential Of Backending!..

Hopefully your starting to see the incredible long term untapped potential that is currently buried in your struggling cash starved small business!

Here's a final look at the numbers. Suppose through other JV's and traditional sales that you sell a total of 50,000 books. And keep in mind this example doesn't even include your potential online sales!

Let's say that out of the 50,000 sales, 25% of them or 12,500 people upsell purchased the Expert's $99.00 dollar a year newsletter. (50,000 x .25% = 12,500)

And the 12,500 people that purchased the $99.00 dollar a year newsletter equal a gross profit of $1,237,500.00! And your 25% share is a cool gross profit of $309,375.00!

($1,237,500.00 x .25% = $309,375.00)

Also 25% of the 12,500 people (or 3,125) upsell purchase the $397.00 dollar home study course! And that equals a gross profit of $1,240,625.00!

Your 25% JV (backend passive) income profit share is (are you a little dizzy yet?) $310,156.25 big one's!

Keep in mine, you started out selling a book for a whopping $24.95! And that's all your typical short sighted competitors see! Meaning they only see the frontend sales!

And 25% of the 3,125 people (or 781.25) or as a practical matter 781 upsold to the big enchilada and attended the $5,000.00 dollar week long Bootcamp!

That equals another gross profit of $3,905,000.00 dollars! You'll pocket another 25% or $976,250.00! Honestly, can you believe that any serious business owner,but especially a small struggling cash starved small business owner would leave that much gross profit on the table?

There are easily 10 more creative marketing ploys that you could use to maximize your long term gross profits!

(Note: Just based on these numbers (hopefully) you can see how after you run your customers Lifetime Value numbers, you could allow another infoprenuer to sell your book on or offline and keep 100% of the frontend profits!

As long as they guarantee you in writing at least 50,000 sales and up! And you just bank your 25% on the other three levels!) That's per JV partner by the way!

You can teach this powerful concept to all of your JV partners and you be their backend or vice versa!

Well hopefully now you can see how you can put your JV's on steroids using Mega proven bank account filling backending? Get to it!