Psst! You wanna know little secret about your best customers? Well actually it's not a secret at all!

But here it is; your ideal prospects and customers could care less about you, your product or your service!

That's correct! They don't care how long you've been in businees or how much time or money you've spent on this or that!

And just like Superstar direct marketing ace and Internet Marketing Specialist and Mega Best Selling Author Seth Godin says; "they don't want email, they want me mail!"

Your Ideal Customers And Clients Are Deseperately Searching For Solutions Not Fancy Sales Pitches!.....

Got it? So stop trying to interest them in your product or service! And instead help them solve their problems and your money worries and lack of steady customer and clients issues are a thing of the past!

So get over it already or close shop! If you take a look at a staggering 97% of what you see both on or offline, that's trying to pass it's self off for so called advertising and or marketing,it's no wonder why so many are failing miserably!

Your Best Prospects And Customers Want To Know And Care About One Thing And One Thing Only!

And that is; how whatever it is that you offer,how does it benefit them! That's it! And if your going to continally bore them with all of these other side issues like who you just promoted to some new position within your company etc!

Who cares? Your customers are myself sandwiches and me burgers! And if you don't take the time to carefully and fully explain how your business, product or service benefits them via your marketing mesage, they'll find someone that will!

End of story!

Your Power Headline Must Grab Them By The Eyeballs And Hit Them Over The Head With The Big Promise And Stop Them Dead In Their Tracks!..

Your power headline, both the pre-head and sub head ( if you use them) are the first things that your online visitors will see. And if you don't focus on their needs immediately, they'll abandon you faster than a Mutual Fund Portfolio Manager trying to get rid of some Enron stock!

And no, your companies name (at least for 99%) of all small business owners is not a good headline! Your prospects and customers respond to benefits, the same way you respond to profits! Any questions?

Offline Marketing Works Exactly The Same Way!

It doesn't matter if your prospect is reading your business card, Yellow page ad, classified ad, display ad or your 'how to' problem solving article or they're listening to your MP3 recording etc.

All they want your marketing piece to do is, tell them "What's in it for me?" How do they benefit from your product or service? How do you help them solve their problem?

Why should they call your toll free number or go to your website or blog and opt into your list?

.If this is true (and it is) then why do so many of your cluelss competitors both on and offline constantly miss the mark and fail so miserably?

Because, they all seem to have the mistaken impression that it's better to be interesting instead of being interested! Big mistake on or offline!

You Owe It To Your Bottom Line To Fiqure How Your Business Product Or Service Can Help Your Best Prospects And Customers Solve Their Problems And Your Money Worries Will Dissappear!

So this means your copy must attract them not repell them! And how do you accomplishish this incredibly simple feat? Always write or speak from the you or your perspective, not the I,we, me perspective!

If You Really Want To Grab And Hold Your Prospects And Customers Attention!

Shower them with benefits of your product and services and constantly tell them how it will solve their problems and or addresses their main concerns and you'll make more money!

Get more referrals and retain more customers and get better testimonials, get more articles syndicated (marketing leverage) and more requests for speaking engagements etc!

You'll find it's so much easier to attract the bigtime JV (Joint Venture) Partners and it will become much easier to build your long term list!

Your motivations are different than theirs! Your trying to build your list and eventually make money! They on the other hand could care less! That's your problem!

Remember, they didn't come online or read your offline display ad to fiqure out how to help you make more money! Nope!

They used those specific keywords to try and find a solution to their problem! Help them and watch your long term profits soar! Guaranteed!

And that's how you effectively use your customers number one secret to make more money now!