This piece of advice is mainly for the entrepreneurial professional florist.

Let’s assume that you have launched out in to the floristry business and set up shop. Your aim is to attract as many customers to stop by your door. There fore we must make sure that your window dressing is elegant and inviting. Show off your talent and have one eye catching masterpiece. Background setting is also very important. You may have limited space so make good use and do not clutter. Remember to give shade if the window attracts direct sunlight. Freshen up and always make sure that your flowers are looking crisp and fresh.

Here's how to start off with your new stock:

On delivery:

• Fill clean buckets with water to about 10 -15 cm (4 – 6”) at room temperature. Add the proper amount of cut flower nutrient.
• Check for quantity, price and transport damage.
• All flowers must be unpacked immediately
• Cut off 3cm (1”) from the stems, put the flowers in water and allow a couple of hours for acclimatization.
• Put buckets with flowers, sorted by length and variety, on display.
• Mark prices clearly and legibly

Daily treatment:

-Treat flowers for display purposes:

• Remove old or wilting flowers
• Replenish water in buckets (don’t forget to add the cut flower nutrient!)
• Fill up half empty buckets with flowers from stock
• Throw away unwanted water from buckets and thoroughly clean them
• Replenish display from storage

- check for accuracy of prices

- clean entire stand

During the day

- at regular intervals put bunches of flowers together in buckets or fill them with flowers from storage

- remove empty buckets immediately

- re-arrange the flower displays so that there are no gaps

- regularly clean the display area

- supply customers with tips for treatment and with cut flower nutrient.

Weekend treatment

After the shop closes on Saturday:

- remove old and wilting flowers

- put all leftover flowers together

- Do not keep Flowers over the weekend if you don’t have a cold room with a temperature of 5 – 8gC for most of the flowers. Orchids and Anthuriums need a preservation no less than 15gC

- Thoroughly wash and sanitize all equipment and buckets.

After the weekend:

- clean and rearrange display area

- Use only quality flowers for display purposes.