Design

Design is about ideas, alternative ways of doing things, looking at things from new viewpoints.

Design is about communicating.

Design is about problem solving, with a strong emphasis on the visual element external form, shape and colour communicate.

The steamroller and the Porsche are both mainly metal and to be driven but as soon as we look at them we know instinctively that their functions are different.

To quote the words of an early architect: “firmness, commodity and delight”.

Or of a more modern designer: “form follows function.”

A good designer understands the Subject, the Medium and the Object(ive) and works best when these are clear.

The subject needs to be clearly defined at the briefing stage and therefore good storyboarding is the key activity.

The medium is decided by brief, storyboard, output device and the nature of the target audience: unaware/interested/naive

The object: education/entertainment/information