Warning!!

(The following is for illustration purposes only! And should not be read by the casual wannabe on or offline marketer!)

( Huge long term windfall profits may occur as a reult of your exposure to this high octane material!) Viewer discreation is adviced!

Since you've already been exposed previously to powerful bank account filling Joint Venture Marketing Strategies.As well as it's distant cousin Lifetime Customer Value (LCV).

This hub is going to expand on both of these extremely valuable and profitable little known marketing gems.

For this specific example which (as always) is for illustration purposes only.

Understanding How To Effectively Position Your Product And Service Long Term Using Simple Supply And Demand Could Be Worth A Fortune To You!

Suppose that you have an offline workbook that covers how to buy and sell privately held Mortgage Notes and Trust Deeds (more affectionately) referred to as paper.

(By the way: Paper is just slang for some type of debt instrument.)

Meaning - it could be a Federal, Corporate, State or City bond.It's a loan of some kind from one party to another.

Or in this particular case; it refers to a property owner of some kind (typically it's a home owner) assisting their buyers by agreeing to accept payments over time for part of their equity as opposed to selling their property outright through conventional (bank) financing methods.

And your 160 page "How To" workbook is more of a Home Based Business opportunity text and you currently market it primarily offline (95%) of the time.

And to date you like to market it via the Nationwide Home Based Business Expo's that are held annually throughout the country and you also participate in various JV's (Joint Ventures) in order to keep your cost down and increase your long term profits.

So with the stage finally set,in order to really zero in on how the supply and demand concept can inexpensively explode your long term profits, let's now turn your attention to at least three seperate potential profit centers that readily apply to this powerful concept.

First of all; think about how the simple supply and demand dynamic works in the economic sense and how you can specifically apply this to your business and earn huge long term windfall profits!

It's no secret that when you own (or control) a share of stock or a commodity (like say coffee) and the price moves dramatically in one direction or the other.

You can earn a substantial profit providing you happen to be on the right side of that particular trade. And likewise; if you currently own or control a particular stock or commodity and for what reasons the price moves opposite to your direction, then if you need to sell it your profits shrink or dissapear altogether. Ever been there?

 

 

Every Busines And Or Industry Desperately Needs A Way To Inexpensively Attract Their Best Customers And Clients!..... With Your Help!

Now then; think about how this same supply and demand dynamic affects other business situations and your about to discover a potential long term marketing goldmine of opportunity!

Take your typical Newsletter or Magazine Publisher, depending on how often their publications come out. They need to constantly have new or updated material, do they not?

Or what about your typical blogger; they also need and are constantly on the look out for updated cutting edge material.

Then there is Network Television, they have a huge anxious audience that numbers in the millions who expect fresh new episodes on a nightly or weekly basis!

Otherwise; their eyeballs will leave in droves and with it the Networks Prime Time advertising rates will sink faster than Enron stock!

Okay, so what or how does this effect your ability to earn the big bucks with your workbook on the Home Based Business Circuit.

And what if anything does this have to do with Joint Ventures or your Customer's LifeTime Value?

Remember, just like the bigtime TV Networks your Home Based Business Expo's need bodies to attend these huge events do they not? There is your supply angle.

Now suppose that you've run your numbers - meaning - you know that your ideal customer that purchases your workbook, has a total LifeTime Customer Value of $6,164.00 dollars!

This is over time of course! But here is a small sample of how the numbers break down.

From Tiny Seeds Grows The Mighiest Of Trees!.....

You need to know and understand that on average; for every 100 customer's that purchase your text, on or offline. Only a dismal 2% are going to do anything! Yep! That's correct!

A lousy two out of every 100 purchasers will make a dime! And typically each transaction that they bring you through your bird dog program will be worth (on average) about $1,500.00 dollars ($750.00 dollars apiece.)

So your splitting with them 50/50. Now, here's how your typical numbers break down.

1.) You or your JV partners sell your offline workbook for $67.00 (this intial or first sale is often referred to as your frontend.)

2.) Your next (or backend) additional sales comes from a certain percentage of your workbook customers purchasing your $347.00 dollar course on marketing their new home based business opportunity.

3.) Your next form of long term profit comes when the 2% brings you a $1,500.00 dollar transaction that you split 50/50 with them.

4.) Your fourth (and clearly most ) lucrative form of long term profits comes from a certain percentage of your customer base upselling to a more advanced $5,000.00 week long Power Marketing Bootcamp!

So your ideal customers gross LifeTime Value is a whopping $6,164.00 big one's!

( That's your overall gross prfit. Your net gross is about $1,555.00 dollars.)

Because your JV share of the $5,000.00 dollar Bootcamp is 25% which equals $1,250.00.

($5,000 x.25% = $1,250.00) And your net minus the cost to produce your workbook plus the bonuses is $305.00. Those two fiqures combined equals your ideal customers total long term gross LifeTime Value or ($1,250.00 + $305.00 =$1,555.00)

And since your probably working off of a 65% profit margin. That roughly works out to (in this ) particular example to a real long term LifeTime Value of $1,010.75.

With that being said; what if you simply did this in order to effectively capitolize off of the supply and demand dynamic!

What if you allow the Home Based Businees Expo and all their associates that qualify!

 

 

Sometimes You Can Amass A Tremendous Fortune When You Understand Your Customers LifeTime Value!

To print and sell your workbook and keep 100% of the $67.00 dollar upfront profits! Minus their cost to produce the workbook of course. Say what? That's correct!

Provided they agree to two simple pre- conditions! As long as they guarantee them in writing;

1.) They will agree to agressively market the workbook and guarantee to do so until they reach a minimum of 100,000 units sold!

(And they have the discretion of selling the workbook for whatever retail price that they wish.)

2.) You will be allowed to include one of your hand picked JV partners inserted pages, to further increase your long term additional passive backend income!

Hopefully; you now realize why you insisted on the stipulation of 100,000 units!

Remember your national average of just 2% out of every 100 purchasers (bird dogs) will ever make a dime! Well guess what?

(Sadly: that same 2% fiqure applies to your typical online affliate marketing sales team as well.)

That same 2% fiqure applies to 100,000 bird dogs! Yep! Meaning - 2% of 100,000 people equals 2,000 active bird dogs! Hello!

(100,000 x .02%=2,000 commission only active bird dogs!)

So let's just have a closer look here at your four seperate long term profit centers!

 

 

Two Percent Of One Hundred Thousand Or More Active Bird Dogs And Or Affliates Equals A Ton Of Potential Long Term Passive Backend Income For You!

You already know that a certain percentage are going to upsell on average two more times.

Part of them are going to purchase your $347.00 dollar marketing course and a smaller percentage of your 2,000 bird dogs or going to purchase the even more advanced $5,000.00 dollar upsell for another Expert's Marketing Bootcamp that your doing an extremely lucrative JV with!

Plus, a certain percentage of them will be bringing you a $750.00 profit on each transaction that you do with them on a monthly basis!

And can you believe you haven't even considered all of your potential online sales yet! Hello!

And just for a little icing on the cake! You can now (because of your one of your written guaranteed) pre - conditions; you can offer JV's with companies that have relevant products and services and guarantee them distribution of (drum roll please..) 100,000 units!

So as you start to do your semi final tally; if your truly serious about exploding your long term profits!

Would it not make sense for you to supply (for free) the Home Based Business Expo Industry your $67.00 dollar workbook in order to give away in free drawing your text as a secondary gift.

Or allow them to sell it at a huge disconted price of just $37.00 dollars and keep 100% of the front end profits! So that you get to keep 100% of all the backend generated profits from now on!

Plus; your JV partners are going to get their best market tested page inserts included in your text or you could include your own long term list building lead capture page website and or blog address!

So not only are you earning a substantial long term backend profit (with no) upfront cost, but your building a huge potential goldmine list as well!

The Home Based Business Expo Industry now has a free carrot that they can waive to the public in order to induce them to attend these live Nationwide events; and you make out like a bandit as well!

Just by understanding and effectively capitolizing off of good old supply and demand!