eBook Shops Prove Prosperous for Site Owners

What's the Profit Potential of an eBook Shop?

You may be considering the launch of your own eBook shop, but aren’t sure just how profitable it would be for you. Would it bring in $25 a month of $25,00? Actually – the answer is up to you.

An eBook shop’s profitability depends on several factors. First, you have to choose a topic for your eBook shop that is in demand by the paying public. There’s a big difference between the paying public and freebie seekers.

Your eBook shop can contain a single download title or a whole host of eBook titles that cater to a particular niche. For example – you might have one minisite selling a dog training eBook or a site that sells smaller eBooks that break down every aspect of dog training – from the sit, stay, fetch commands to potty training a puppy and more.

Your eBook shop can start out with one title and grow into more. But what really matters is whether or not you invest in the time and effort it takes to expose your eBook shop to as many visitors as possible.

Many claim that a 1-2% conversion rate (that’s 1-2 buyers per 100 visitors) is a good number to have. If this is truly the case, then you’ll want to have thousands of visitors hitting your eBook shop domain on a daily basis.

Let’s say you sell an eBook for $27. If you send 500 people to your eBook shop in a day, you might make $270 a day (or $8,100 a month). So traffic will help raise the profit potential of your eBook shop.

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Expanding Your eBook Shop Empire Over Time

What you want to do is get one eBook shop running before moving on to expand it into a bigger operation. Start with one title using a minisite eBook shop. Create a stellar product, test and tweak your sales copy until it has a maximized conversion rate, and then do everything in your power to get traffic flowing to your domain.

Once the ball is rolling, branch out into a bigger eBook shop empire – but don’t veer too far off the niche track. You already have a paying audience (and if you’ve followed protocol, you’ve built a list from those sales).

Now, you want to create an information product that’s in line with your first eBook shop title. Let’s say your very first effort was in writing an eBook about weight loss in general. It’s very broad. But you sold some, and now want to create a second site to double your eBook shop’s profitability.

Instead of now moving into a new niche, stick with what’s working. Create an eBook minisite shop about losing belly fat or firming up your abs or eating raw foods. A relevant title will turn your existing customers into second-time buyers, plus it will pull in more new customers to your domain.

When a new customer finds you, they’ll get cross-promotions to your original eBook shop domain. As you continue expanding your titles on the ‘net, your income will soar as well.

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Joint Venturing with Another eBook Shop Owner

Don’t limit yourself to a one-man operation. You don’t have to hire a staff to help you build your eBook shop business, but you CAN secure joint venture partnerships with another site owner to increase revenue for both of you.

For instance, let’s say you have a great eBook on exercising and you find another eBook shop owner who controls a fair share of the market for dieting. Merge the two ideas together into a cross-promotional effort and you both have instant access to a paying customer base that’s targeted to your niche.

He promotes you to his list, you do the same for him. What if you don’t have a list yet? Then you can allow his list to buy your eBook using a special discount the rest of the public can’t have – making him look good in the eyes of his own customers.

As your site’s popularity grows, you’re going to get lots of JV requests from little-known individuals who are hoping to latch onto a bigger name. Don’t bypass them just because they’re new – because everyone is new to eBook shop building at some point in life. Review their product and see if it’s a good fit for your own business and then make a decision based on what it has to offer your customers (and you).