Dear Recession-hit Business Owner:

You see, I am writing today to try and sell you my email copywriting service.

And with that sentence, I've just broken the number two rule of copywriting – I've told you upfront what I'm selling, instead of "warming you up" by telling you how much email marketing would benefit you, how results-orientated I am, blah blah blah.

If you think that's unconventional, in just a few more sentences I'm going to break the number one rule as well.

Why?

Because I am no ordinary copywriter. And I'd been known to break a rule oe two. In fact, I started my advertising career by starting at Ogilvy & Mather and amassing 12 prestigous awards in the space of 2 years.

And over the past few years as a copywriter (email or otherwise), I can bandy around numbers like $13.45 CPC, landing pages with 20% conversion rates and writing emails that made $100,000 in under 48 hours.

So, with your permission, I'm now going to break the number one rule of copywriting and tell you my offer nearly immediately.

...I charge $400 an email upfront, and I have no money-back-guarantee.

So if you're still reading this if you have not clicked away in disgust or shock, you're probably asking me:

"What do I get with this insane investment?"

Well, you only get one of the best email marketing experts around who can exponentially increase your sales, boost your conversion rates and instantly raise up ROI on every mail you send out.

Plus, your prospects get put through my patented Accelerated Intimacy^TM process, where with just a few emails they'll start crossing the chasm to become rabid buyers. I'll make sure your relationship with your prospect will be a permanently profitable one.

Ask my clients--I have doubled some businesses, and tripled some, with just the magic of autoresponder copywriting.

I just don't want to waste time with collections and the slightly high fee is to weed out tire-kickers... I only want to work with businesses who are determined to thrive in this challenging economy and are willing to invest in themselves to get there.

If you're willing to take plunge, I'm willing to give my heart and soul to make your email campaigns a roaring success--just as I've done with so many other clients before.

So yes, I have 3 slots opened for the next 4 months. I do have tons of repeat business but I want the opportunity to take new companies to the next level. (BONUS: I'll throw in free strategy advice as well.)

I urge you to act now before my time is all taken up. The last $400 investment a client made for just one email got them nearly $200,000 in revenues within a week.

Now's your chance to be one of them. :)

Just PM me or mail me at emailcopywriting (at) gmail (dot) com.

Why do you do email marketing in the first place?

There is a reason autoresponder marketing is also known as relationship marketing, isn't there?

I mean, we write endless emails to our prospects in the hope that they identify with us so that when we finally tell them to buy stuff, they'll start doing that.

It's really quite strange that considering that its supposed to be a relationship, marketers do jack in incorporating real world relationship strategies in order to connect with your prospect.

So think about it, this is the BIG question-- "If this was real life, how would you actually reach out and connect with my prospect?"

The seemingly obvious answer isn't to slap them over the face with a brochure, but that's we do when it comes to email copywriting.

Envision the time you successfully got together with your life partner, break down those steps and apply it to your opt-in email marketing.

You'll see results really rapidly, I promise.

Email copywriting legend Frank Kern is in the middle of a launch sequence and he has released some really good looking videos.

His one on the Rubber Neck Secret is here.

Make no mistake, I love his style, but I don't really care for his substance.

Yet, as reluctant as I am, I'm still magnetically attracted to whatever stuff he throws out there--even though they are probably cooler ways to expressed rehashed marketing principles.

Heck, I dare say that a lot of his techniques are things that I came out with a long time ago. Unfortunately, there's a BIG reason why Frank's Frank and Kenneth Yu's toiling in relative obscurity.

Here's his secret--He's pretty darn cool.

You want to get more of your emails read and have your prospects lap every single one of your words? Then do what he does.

Get a personality--the more different from your marketplace, the better.

Get label-happy and start lumping staid principles together and give it a name--suddenly, you have trademark techniques attributed to your name.

Simply take a recorder and write like you talk and voila--you found a writing voice that your prospects can love.

Your words can conduct electricity the way Frank Kern does. Here's the killer tip--when the world goes AC, you go DC.

Instant. Magical. Emails.

Thoughts?

We live in a world where e-mail marketing has evolved into 2 categories--the first are those boring ones from the big brands with corporate speak and put you to sleep with its heavy-handedness.

The second is on the opposite side but it's probably just as bad. Internet Marketers blasting you with promotion after promotion and hype after hype, recycling copy from what those Internet Marketing gurus say will bring it the dough.

Granted, they do make money, but as prospects get smarter those emails start ringing hollow and those previously money-making emails are now routinely ignored.

The answer is not even in the middle.

The basis of email copy is supposed to be relationship marketing, but how can one build intimacy if all you do is bore your prospect or try to use scarcity trick to extract every red cent they have?

Think about it, if this was real life and you were handling your relationships the way you do your newsletter marketing--you wont be exactly the most popular person on the block.

So what's the answer then? Get Naked.

Reveal your bleeding heart for the world to see and your prospects will start seeing you as a human being rather than autoresponder sequence.

Start becoming more human and reap the rewards. You'll be surprised.

I like email copywriting, and I like email copywriters.

I like the field because there's such magic in having a simple plain text 500 word document make unbelievable amounts of money.

I like the writers because I'm amazed by just how by telling a few stories and embedding a few psychological triggers prospects eagerly hand over their money with the link on their sales page.

The email marketing industry now is emphasizing deliverability over everything else, to use newfangled email software to transform every mailing list a goldmine.

You know what's the problem? Email marketers have forgotten about the fact that it's a human being who's going to open the mail. So what if you could bypass the spam filter but unable to penetrate the heart?

You capture their heart strings, you capture their purse strings. Plain and simple.

The top email marketers in the world get that and are reaping the million dollar rewards. Ban corporate speak and talk like a friend, and profitable alchemy happens. Courier fonts transformed into gold.

This hub is a dedication to those internet millionaires who know something that the corporate world can barely even grasp. Your email marketing success begins with humanity, not with technology.

And this hub will show you how. Get excited with the immense power of plain-text.