In your opt-in email marketing and promotional efforts that there are two real objectives, to maximize sales and to leverage automation to have this occurring automatically, so you have some time to do the things you would like to do.

the 1st objective : Maximizing Sales. How is it possible to do that while also creating a happy customer base?

one ) Sell thru education, in what Mike Dillard calls Sellecation. This is truly the key to reaching folk with a feeling of contribution and breaking down all barriers, opening that tunnel direct to the place of influence in their lives. Educate and contribute first, and the law of reciprocity will kick in, with you gaining a special place in the hearts of the prospects and soon developing a powerful & faithful customer base.

two ) Under guarantee and over deliver. Surprise your audience with free bonuses such as training videos, extra audios or reports, or complimentary tools upon buying.

three ) Be grateful. Send a thank you e-mail at the least and possibly a thanks call when you have the structure to support that. Maybe for repeat buyers 3x or more, do a complimentary twenty minute consulting session. Remember, don't go overboard, but keep an angle of gratitude with your consumer base and they will appreciate it. You are setting yourself apart with every such action and will lead to a torrent of people very interested in what you have to say.

Increasing sales is great, but how can you increase faithfulness and potentially cut back your price of customer acquisition to almost zero? There are lots of techniques, here are some of the most efficient :

1 ) Remember it costs a lot less to keep an existing consumer than to discover a new one and create commitment. So, find ways to reward and delight your customers. Encourage activity that you would like to see repeated. For example referring ten e-mail contacts thru a viral tool should be rewarded with a bonus of price. Buying should be the no 1 activity that's rewarded. Why not hold a special biweekly webinar for those who have purchased 3x or more?

two ) Consider creating your own membership site, with a free level of membership and content access, as well as few paid levels with higher content levels. Invite everyone to be a free member to get the basic content, then provide many teasers within the backoffice of the membership site to show them the benefits of the silver or gold levels. Again, samples generally override the terror of commitment.

3 ) reveal, Involve, and Upgrade at every opportunity. As in the membership example above, remember, that people adore making small commitments, one at a time, after they assess the price at the ultimate step. Remember you have concurrent mini-sales funnels for each project you reveal your audience to. These mini-sales funnels

four ) Put the communications for these mini-sales funnels into a 1-2-3 autoresponder sequence. This suggests to put number one and number two as an educational pre-sale with no offer, then a simple and easy VIP offer in e-mail 3. Pre-selling will increase offer take up. Also this could automate your incoming revenue, and place your profits on autopilot!