Financial.wellsfargo.com is the official website of Wells Fargo Financial,a part of Wells Fargo & Company. Unlike Wells Fargo & Company, which has a wide range of business in the financial industry, it has a focus in providing its customers with automobile and home loans, and relevant insurance products. Want to know what you can get from Wells Fargo Financial? Visit its website.

My first impression of the website is that it’s clear about what it can do for you and what you can get from it. Why do I say that, unlike some websites that are poorly designed, on the upper-left corner you can find a small section called “How can we help you?” You will find the information and the service you need immediately after choosing what you want to do. No time will be wasted in finding the right link to your desired web page before opening several unwanted ones. As for what you can get from it, Wells Fargo lists its main services and products lucidly on the home page, which means helps you have a brief but clear idea about all the services you can get from it, if it meets your general need, and then decide if you would like to see information in details. If you are collecting information about products and services available, so that you can make a wise choice among a myriad of similar service provider, you must find the website of Wells Fargo Financial visitor-friendly.

The second thing that impresses me a lot is that Wells Fargo Financial does have a concern for the design of its website. There is a survey on the homepage, which asks customers their opinion about the website. Being well aware of the important role website is playing in the relation between the company and its (current and prospective) customers, Wells Fargo Financial is making effort to make its website more informative and helpful for those who are trying to make a choice between service provider, and those who would like to do online transactions. The survey asks people who visit the website with different purposes different questions. It asks those who are collection information questions like ‘Using a rating scale of 1 through 5, how would you rate the ease or difficulty of finding the information you needed, based upon what you see on this web page’ and ‘can you find enough information to make a decision’. However, for those who are applying products questions about the availability of the products they are looking for.

A pretty good impression of the website design grants me more confidence in the service the company is providing-a company that cares so much how the customer will definitely provide the best service to them with no spare of effort. Regarding the service it provides to individual customers, it’s much similar with other service provider. Therefore here I would like to stress its service for retailers.

The company promises to help retailers to increase their sales and profitability, create customer loyalty, and minimize their operating costs. To realize the promise, it supplies a variety of customized products.

Private Label Credit Card Program:
It helps the retailers to issue credit cards which are customized with their company name, logo and colors to its customers. In this way, the retailer will probably have an increase in customer royalty, which results in an increase in sales. Also a diverse menu of special-terms promotions are designed to help increase traffic to the retailer’s business.

Dual-line Visa Credit Card Program
This dual-line consumer credit card program combines a private label credit card with the worldwide purchasing power of a Visa credit card. Thus the private labeled credit card can also been used while buying other things from other retailers, the only difference is that the credit line is different from the one they get when buying the product from the issuer of the card. 1 card, 2 lines of credit, and 2 purchasing power. Cool, isn’t it?

Industry-Specific Credit Card Programs
This program is consisted of 6 sub-programs, which covers a large range of industry such as home improvement and jewellery. These programs are designed to help the consumers of such retailing products to buy the things they want with tomorrow’s money. In return, it helps the retailer increase its sales and build customer relationships.