Every marketer is searching for that one element that will ignite a spark of interest in their blog so powerful that it spreads their message throughout the online community like a viral wildfire.

Andrew Hansen's soon to be released FirePow blogging software is something we've never seen before. In fact, it was set to be released April 30th, but the launch has been pushed back to July 1st becausehe wants it to be just right before it's unleashed on the public.

If your blog doesn't succeed in generating a buzz, then its flame withers and dies and you don't get the massive amounts of targeted traffic that could be yours with the right tools.

Let's take a look at some of the important features FirePow has to offer. This is just a small sampling of some of the things it can do:

There are a lot of elements that go into achieving high search engine rankings. And with the FirePow software, there are several features that help you outrank your competition.

One such feature is the scrolling sidebar. There's a plugin you can use that will scroll various elements of your blog, such as recent posts. This means your visitor has an increased chance of seeing something they're interested in, making the blog more "sticky." When Google sees that people stay on your site longer, your rankings skyrocket!

Another cool FirePow feature is going to be the FirePow Blog Network. This is a place where you can choose your niche and submit content with a backlink to your blog, for some powerful link juice.

In order to take advantage of a blog, you have to stay on top of maintenance. But it's easy to set it up and forget it (and then wonder why it's not generating the kind of traffic you hoped it would).

One of the best features FirePow has to offer is the task manager that sets up a schedule that will notify you when it's time to complete something. So let's say you decide you want to submit one of your entries to StumbleUpon once a week. You'll set it up on your calendar and FirePow will send you a reminder with a link that says, "Click here to complete that tasl."

If you're a novice blogger, thn you probably don't even know about all the behind-the-scenes optimization that can occur with a WordPress blog.

One element that helps you gain rankings and traffic is to have content that's fully optimized for the search engines.

Traditionally, WordPress has organized your h1 and h2 tags in an odd fashion - one that isn't best for your business. With the FirePow plugin, you're able to manually set the h1 and h2 tags so that your blog has a better SEO strategy.

When it comes to online marketing, most people know that they ought to split test their sales pages. Every headline, every guarantee, every slant shuold be tested against another one until the page is fully geared to convert into sales.

But with the FirePow TESTIT plugin, you'll be able to split test your blog posts! You can track which blog post generated more click-throughs to offers or to other pages within your blog site.

One thing visitors love about blogs is how you can provide multi-media formats to feed their desire for more information.

Aside from textual content, the FirePow blogging software has a little Camtasia button you can use to add a video into your WordPress blog the fast and easy way.

And while many of your competitors are plagued with coding issues (or the high cost of hiring coders), your WordPress blog will gain the ability to use the FirePow theme generator that has all of your code built in as you choose what elements you want and which you choose to leave off.

It's all customized just the way you want it to be, without you having to spend time and money on a lengthy learning curve.