Last week I gave an hour-long webinar to over 65 PR corporations, boutique PR firms, and independent PR people for Bulldog Reporter. The program was entitled "Placing guests on top talk shows: PR veteran outlines proven program for landing on Oprah."

To the surprise of some on the call, I discussed an often-overlooked path to the show: O, The Oprah Magazine.

It's a viable avenue that few people tread, a puzzling thing, really, as it's become sort of a secret back door to the Oprah show. One person on the call asked me how to get on the Oprah Favorite Things Show and, not surprisingly, the producers often start by reviewing products that have been chosen as favorites in O, The Oprah Magazine.

The magazine has a circulation of 2.65 million subscribers. But hear this, the pass-on rate is estimated to be six people per issue. That means that when you get featured, mentioned, or quoted, as many as 18 million people read about you. Since the magazine is frequently preserved like a family heirloom, your product, service, cause or story stays in the spotlight for months and perhaps years.

One woman, Robyn Okrant at livingoprah.com has become popular by vowing to live by all things Oprah. Millions of other women do the same. They're just not blogging about it.

Given our current economic state, there is no better time to get profiled, quoted, featured or reviewed in O, The Oprah Magazine. Even if you don't think you have a chance, expand your thinking. With a little creativity and know-how, you could be proudly saying, "Check me out in O Magazine this month

Take a look at these categories to see if you're a good fit.

1. Authors.

The editors at O, The Oprah Magazine receive over 200 books every month. There are several sections where books are reviewed and discussed. In addition to those sections they do specials like the August 2008 edition that had a summer special reading section that highlighted and excerpted memoirs. There are many places in the magazine where your book can get attention. The two most evident are the Reading Room and Bookshelf.

2. Diet & Fitness Experts.

Fat is here to stay. Articles on the world's fastest fitness plan, new diet make-overs for constant snackers, and boosting your beauty from the inside out and the outside in are all topics that have taken front roles on the cover of the magazine. Similar titles will continue to do so as long as women are concerned with their body image. Like, forever.

3. Beauty Experts, Commentators, or People Who Have Created Beauty Products.

In the "Look What We Found" section you'll find all kinds of fun products from cool electronics to concealers for all our perceived and real flaws. While there is quite a range of what's possible here it's got to be as gorgeous as it makes you look or feel. That means beautiful packaging that's photo ready.

4. Jewelry & Fashion Designers.

Got "Naughty Knickers?" A London-based lingerie line did. There is power in a good name. The magazine doesn't just feature major designers with a household name, but loves to discover boutique firms and creators who dream up beautiful things that women love.

Have a beauty success story for your company? Your travails will play better if your firm almost failed and recovered to tell the tale.

5. Health and Beauty Professionals.

Anti-aging is not going away any time soon since we're all prone to it. The latest greatest breakthroughs that make us feel better, look younger or preserve our skin and spirit are in demand. Or, if you don't have products or ideas to prevent old age, tricks and tips to defy the eye are practically as good. And don't forget make-overs. Ever popular show how you can transform us from shabby, tired, overworked women to radiant, rested and resilient babes.

6. Retailers, Merchandisers, Inventors, Food Professionals.

Do you have a beauty or pampering product? O, The Oprah Magazine is full of petite and prodigious luxury items that are positioned as must-haves. From faux animal skin wallets to tasty treats (got chocolate?), The O List, "A few things we think are great," is a "great" place for almost any type of product.

From a "Frisper Freshkeeper" that seals up your refrigerated food to acupressure bands to negate nausea, the possibilities are far reaching. What are their common traits? Great design, professional presentation, pretty packaging, and appealing colors, and functionality.

7. Advice, Relationship, Career Experts.

O, The Oprah Magazine has articles on organizing, managing stress, having satisfying sex, loving your body at any size, peace of mind, nurturing your spirit, improving your life and the lives of others, and even buying hope. Willa Shalit helps the women of Rwanda recover from the genocide through her company, Fair Winds Trading, by offering products people want that support third world artisans. "If I can sell people on vag~inas," Shalit remarks, "I can definitely sell them on these baskets."

How is that for a sound bite? Got my attention.

8. Non-Profit Agencies, Charity, Cause-Related Industries, Fundraising Experts.

Oprah's O Magazine editors are seeking products, events, people and things that bring awareness to women's causes. Breast cancer has gotten quite a bit of attention in the magazine, because overall it's still under-reported and there is much we don't know. Does your non-profit or charity educate us on an under-reported, but dangerous or even deadly, disease? Are you helping women or children in some meaningful way? If so, you're on the right track.

There are many more opportunities. Read the magazine! Study it so you can see where you fit in.

1. Robyn Okrant

2. Follow me on twitter

3. to find out more about how to get into o magazine

4. see profiles of people who got into o magazine

5. Read more tips about getting into o magazine and on oprah and other national tv shows.