Where Should you put the Google Ads to Maximise the AdSense Revenue?

I got a chance to answer the request to the fellow hubber. I hope this information helps you to increase you revenue.

Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.

Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also…text ads are very “low weight” and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads

Most internet marketing experts believe that the ads on your website or blog have a high probability of getting clicked if they blend in with the rest of the content of your web page. Factors such as color scheme, font size and type, and the appearance of your ad should match your web page. Borders are optional and I think often you should opt out – why put a box around the ad that says “Hi! I’m an ad!”?

“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, the more effective it is likely to be.

If your webpage is cluttered and you can’t dispense with any content, you may want to break it down further into sections or more pages to provide easier reading. This also gives you the potential benefit of placing additional ads.

Where should you put the ads? The chances of your ad getting noticed by the visitors to your site increases greatly if you place ads as close to the top of your webpage as possible

If you choose to place so-called ‘skyscraper’ ads, on the sidebars of your webpage, it would be wise to place them on the right side of your principal content areas. The reason for this is the visitor to your page (in most languages) will read from left to right, he or she will chance upon the ad ultimately, if not consciously then at least out of habit. Their eyes will go there. From the left, they can visually “skip” the ad when they start reading next to it.

Your ads should be placed in such a way that it matches the links to other websites on your site. If you already have a links section on your site, put the AdSense links in that section or list

Obviously if you have a “most popular” area on your website, such as a page that is updated daily with some kind of material that people bookmark to revisit often, place your ads there instead of somewhere else that may get less traffic. For many websites the home page is not actually the most accessed area

One more importent thing: While some affiliate marketing programs encourage host sites to encourage clicks directly, it is not appropriate to expressly ask your readers to click on the ads served by the Google programs. Not only is it unprofessional and arguably unethical, it also annoys people and moreover Google AdSense actually prohibits any such activity. You can neither directly solicit clicks nor can you do anything considered deceptive to encourage clicks

Good and interesting content makes your site better, more acceptable to Google, more likely to win with AdSense, and therefore more profitable for you!