Hannah Montana | Collections | Concerts

Disney's tween sensation Hannah Montana centers on an everyday girl who also happens to be a pop star. Starting this week, Hannah herself gets even bigger star treatment. Disney will unleash an international marketing blitz, sending the show's teenage star to Europe to roll out a DVD, honor a theme park in Paris and rock a concert in London-in what will be an accelerated strategy to build on the year-old show's top ratings.

Hannah's Miley Cyrus will launch the series' DVD compilation in Europe with appearances at the 15th anniversary of DisneyLand Paris, a performance in London that will run later as a TV special, and PR stunts throughout the continent.

The show is Disney's fastest-growing series ever, besting its tween-targeted predecessors Lizzie McGuire and That's So Raven. It premiered with 5.5 million viewers and 2.3 million tweens (kids 9-14) and became basic cable's top series in the demo in its first seven weeks.

Now, having solidified relationships with retailers and consumers through Lizzie and Raven products, Disney is flooding stores with Hannah goods earlier than it did for either previous series.

Hannah clothes are already the No. 1 tween brand at Macy's, and the show's self-titled album has hit double platinum, with 2.2 million units sold since October. Toys, board games, sleepwear, watches and other products will join the line soon, and by fall-as the holiday-shopping season gears up-Disney will add Hannah guitars, karaoke machines, digital cameras, cellphone accessories, boom boxes, iPods, speakers and more.

"When we started looking at Lizzie McGuire as a business beyond TV, we were thinking in terms of an 18-month development window," says Adam Sanderson, senior VP of brand marketing, Disney-ABC Cable Networks Group. "Now we've cut that in half."

Disney has made great strides in the primetime tween market in the past few years, finding shows that appeal to the young age group and, in many cases, making their leads into multiplatform superstars. But the push on Hannah Montana is a step beyond. By comparison, The Suite Life of Zack and Cody-also a top network draw-is receiving a more moderate retail play, including home décor and sleepwear this year.

Those who are a great fan of Hannah Montana, enjoy these collections of mine. Look at her wide sweet, charming smile, everbody love it!

Hannah Montana - Kids Choice Award

Have you been to a Hannah Montana concert?

Have you witnessed the spectacle of thousands of teenagers between the ages of four and fourteen screaming as loud as they can, dancing in their seats or in the aisles, enjoying Hannah's concert? The spectacle of thousands of girls standing in line for hours all decked out in their Hannah Montana fashions, complete with their long, blond, Hannah Montana wig? The pop star in action even if it is from the last row, even if she has to watch the concert on a video screen, even if you have to wait for three hours before you can get to your car and go home?