PETA is once again is disguising the scent of meat with some good old sex sells advertising. Believe me, I for one think their ads are brilliant but so is perfectly done porterhouse steak.

Their latest spot features Playboy Playmate, Holly Madison, and it's great. She has gained a lot of notriety as one of Hugh Hefner's live in girl friends on the E! Network's hit reality show The Girls Next Store.

She is adorable on that show, and I like her even more now that I know she cares a lot about her puppies and her kitty cat. Meow!!!!!

Here is some behind the scenes footage of her PETA shoot.

Nice Work Meat Haters! We Stand Behind You!