Dereon Clothes Line

The women fashion Dereon is a clothing line presented by Tina Knowles and her singer daughter Beyoncé Giselle Knowles. Dereon is one of the hottest clothing line in the world yet the most controversial. The house of dereon became popular not only because of its style, but also because of its founder. Generations of women in the family influenced the different styles for the Dereon clothing line. The name was given to the company because it was Beyonce's grandmother's name Dereon.

I know most of the people who are in the music industry have seen or heard Dereon. How bout the others? Have you seen the new fashion clothing line of Beyonce and Tina Knowles? This fashion and line of clothing is setting the precedent for ‘urban chic'. Beyonce and her mother Tina have themselves modeled the fashions and accessories.

If you are looking for stylish and unique styles, check out this online shopping experience. The line is classy and feminine. Not only is the line beautiful, it is very affordable. At the same time, women can express themselves with everything from denim jeans to elegant blouses while complimenting them with the stylish accessories they also offer. Unlike some clothing lines, Beyonce House of Dereon Clothing Line offers outfits that contour and fit to your natural curves to help you not only feel your best but to look your best. The House of Dereon has been acknowledged as some of the popular and stylistic fashions by Oprah Winfrey and Tyra Banks. The fashion of Dereon mixes hip-hip styles of denim with an ultra feminine touch including ruffles and embroidery.

The symbol representing the House of Dereon fashions is a three-branched symbol that represents an iris flower. The flower is linked to the French monarchy which represents the history of Louisiana. This is because the Knowles family is from Louisiana and their entire heritage is from that state. The House of Dereon is responsible for the fabulous Dereon clothing line introduced by Beyonce and her mother Tina Knowles. They have done an amazing job creating something for juniors that is totally unique and hip. Beyonce plays an active role in the designing of the articles for the clothing line and she is responsible for approving and discussing new designs.

The House of Dereon is marked to be a high-end ready-to-wear fashion line and is a concept as well as the style that has been a result of inspiration of women appearing from three generations.

The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz Deréon. House of Dereon is not to be confused with the junior line of Dereon, both are from the Knowles'.

House of Deréon was announced to the media in September 2004, by Tina and Beyoncé Knowles. House of Dereon's tagline is "Couture.Kick.Soul" which represents the three generation of women. Agnez Dereon is the "soul," Tina Knowles is the "couture," and Beyonce is the "kick." While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.

The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation."