After seeing an article on AOL on the top products for reducing wrinkles, I decided to do a little research of my own to find out whether these featured products were really all they were cracked up to be. One product that caught me attention was the IQDerma 24 Hour Age-Defying Face Therapy. A quick click through to their website revealed some masterful presentation technology where they instantly transform an image of a wrinkled 40ish looking woman into a stunningly beautiful young lady with nearly flawless skin. I though to myself, "If their product is half as good as their dramatization - this is something I might actually be interested in!" After all, who wouldn't want to shave off 10 years or so? As I continued to read down the page, I came across two of their before and after photos which began to dampen my enthusiasm a bit. Both pictures had a distinctively orange tint and the "after" pictures appeared to be blurred or fuzzy. Not very impressive but I did read on when I came across their offer of a free trial. After making the decision that if the company stood behind the product enough that they would really let me try it for free, I would go ahead and give it a shot; I clicked the order button to get my free trial. To my dissappointment, once in the shopping cart; it became clear that not only was I not going to get a free trial; I was also about to be automatically enrolled in their automatic shipment program. I can't speak for the rest of you but as a savvy consumer I know that I don't want to sign on to automatic anything until I have actually seen that a product works. At this point, I decided to abandon the cart and do a little more reasearch. That research led to a site called: RateitAll.com where I found no less that 14 negative reviews for IQDerma. It appears that this was not in fact going to be the fountain of youth I was looking for.

Another product featured in the AOL top ten was a product called Athena 7 Minute Lift. I found their offer to be much more straight forward and customer friendly. They offered a 60 day money back guarantee along with free shipping and did not force me to sign up for automatic shipments. They leave this decision up to the customer; exactly the way it should be! I decided to purchase this product based on a number of factors:

1. It was backed by results shown in an actual independent clinical lab, not an in-house study.

2. It contained organic ingredients vs a bunch of chemicals.

3. They offered free shipping.

4. Great before and after pictures on a wide range of women.

5. Amazing customer reviews on eBay.

6. No annoying hoops to jump through.

This is my personal choice when it comes to an anti-wrinkle cream product - hands down! you can find out more about this product on their website at:

Athena 7 Minute Lift

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