Outstanding Quality

One of the most enjoyable pastimes any child can have is playing in their mothers shoes. Perhaps not so much the boys, but definitely the girls! Playing at dress up and day dreaming about the time when you could have the same shoes, shoes with heels and shiny buckles! Well those days have arrived for the children of today with the advent of the launch of the Juicy Couture brand. Juicy Couture Kids Shoes in many instances are exact replicas of the adult shoes available in this fashion line.

Talk about being too cool for school, in these shoes, that is exactly what you kids will be. Although you will be hard put to impress on you kids that they can't wear these shoes for school, they will want to wear them everywhere, everyday. The names behind the Juicy Couture brand, Pamela Skaist-Levy and Gela Nash-Taylor live in Pacoima, California and initially when they launched their fashion label, they wanted to make it affordable for everyone. But things changed fast and now it is one of the most exclusive labels available.

As a marketing ploy these two ladies had one of their tracksuits embroidered with the words "Madge" and they sent it with their compliments to Madonna. She liked it and was seen wearing it, and the brand took off to become an overnight success.

The label was limited to certain high quality department stores in the early days, and this was quite limiting, but these forward thinking ladies soon opened their flagship store on New York's famous Fifth Avenue and the word got out. Now they have sores in many major US cities and stores all over the world, with a very high presence in the far and middle east, there is even a Juicy Couture store in Milan!

Variety

The Juicy Couture kids line is not only shoes and clothing however, you can also get hats, scarves, wallets, book bags, cases, jewelry, watches. You name it, this label has it available for the kids and the kids love it.

This label has found itself in hot water with various organizations and parents because of the slogans they use. They never stick to one particular slogan and have used many different slogans. However one thing they have stuck to is embroidering "Juicy" across the seat of their track pants and some prudes complain that this is too sexually provocative for children.

Looks Great!

The footwear range for kids in this label is in both shoes and boots. The Mariska pumps are divine and any little girl will both feel and look really smart wearing them. There is noting provocative about these shoes; they are elegant, fashionable and stylish. True shoes which are fit for a princess! Juicy Couture Kids line is sure to impress.

As fashion is always one step ahead of the season, the Juicy range is already releasing their fall collection. There are some stunning products available, and I for one can't wait to see what they come up with as their next slogan, can you?