Google, one of the major search engines, and Wordtracker, one of the independent keyword research sites, offer the use of a free keyword tool. These are two of the common keyword research sites, out of many. Then another type of keyword tool, such as Keyword ESP, to dominate google adwords, can help you to place the keywords in the right place within your ppc ads for above average click through and conversion rates. A research keyword tool is designed to assist you in finding the best keyword to market along with your product or service. When using a research keyword tool, you will have the opportunity to compare a variety of keywords, short and long tailed, and weigh how much competition is filling the demand for those keywords already.

Before choosing a keyword, first you should, see if there has been a high and consistent search for the word each month. Next, you should look at the competition, if it's too high for a common keyword, such as the keyword, dog, then you should go for a longer keyword phrase, such as poodle dog, which is a little less competitive.

Even though a keyword is a little less competitive, you still need to, test and track it, to make sure, it receives it share of clicks, in the market, to make it worth your while. If you're satisfied with the results, now you can make a full blown campaign with that keyword. You can start off with a hosted blog and an article highlighting your chosen keyword or phrase, and post it in numerous related directories, web 2.0 sites, and bookmarking sites and build back links. With just a few of these marketing methods, your blog or article can be ranked in the top 20 searches for your lower competition keyword.