Keywords Definition AND How To Get the Right Keywords!

"Knowing how to get the right keywords could mean the difference between $uccess and failure in your online business.

Keywords mean everything in Internet marketing. They are key ingredients quietly contained in successful websites, articles, and yes hubs! Keywords are simply words & phrases that people use to search with at search engines like Google, Yahoo & MSN.

For example: If you were searching for shoes, what words or phrases would you most likely enter at the search engines?...

Maybe you'd enter shoes, gym shoes, dress shoes, athletic shoes, bowling shoes, etc...

You see how these keywords can vary?

They will all conjure up slightly different targeted results at the search engines giving surfers various targeted results to explore. If you were in the shoe business you'd definitely want to be listed on the first or at least the second page of search results now wouldn't you? Most definitely!-)

It's all about supply and demand.  Simply put, as a general rule your Demand (number of people searching using a particular keyword) should be greater than your Supply (number of pages containing that keyword).  This insures that you will have less competition as possible for your chosen keyword.  Follow this basic rule and it can take you a long way. 

Some key places to position your keywords for best results are in headlines, sub-headings, text links, metatags, and scattered throughout your content. These are ‘bait areas' that search engine spiders gravitate toward. Proper keywords and placement will let them clearly identify what your webpage is all about. It is important not to overuse keywords, but rather, use them often while still enabling your content to read well. Too many repetitive keywords could be viewed upon by the search engines as keyword stuffing.

There's not an Internet Marketer in world who wouldn't LOVE more Free 'Targeted' Traffic!-) That is what taking the time to do a little keyword research can generate you. Fact is that most Internet marketers neglect keyword research so they end up working harder - not smarter. Not to mention they have to invariably kick out more money for paid advertising. But if they took the time to do some basic keyword research, they could have saved themselves hundreds, even THOUSANDS in the long run. I was once one of those people but now I know better. I never write anything without doing at least some basic keyword research first. Afterall, the greatest writings in the world mean nothing without a steady flow of traffic.

Wordtracker Free Version - This will generate 100 top results for a specific category. It displays the Demand only. No supply. This keyword tool is one of the more popular ones.

Google Adwords Keyword Tool - This will show search demand as well as advertiser popularity for a great number of keywords and their synonyms. No supply data given. I use this keyword tool often to determine monetary click value of a particular keyword as well as to discover new keyword terms and phrases.

Keyword Buzz - This will produce 100 Top keyword results for a specific category as well as show Supply data! I use this keyword software often and it has proven to be extremely valuable. This is a great Free Keyword Tool Secret Weapon of mine that I'll be nice enough to let you in on ;-)

Free keyword tools are cool for starters, but if you want the Maximum number of keywords to choose from, then it is a good idea to invest in a good paid keyword suggestion tool. This can produce thousands of keyword results instead of just 100. You can really zero in on more keywords and edge-out your competiition.

3 good paid keywords tools are...

Wordtracker Full Version - The free version of Wordtracker just scratched the surface, but with the Full version of Wordtracker you'll have THOUSANDS of keywords to take ADvantage of instead of just the top 100 as with the free version. The Full version also includes the all important supply data. Wordtracker has been a prime leader in keyword research technology for years running and they are Masters of the game.  Wordtracker is currently offering a Free 7-Day No-Risk Trial. This gives you an opportunity to experience the full effect, collect some great keywords, and then continue on with your membership if you see fit. This Free trial opportunity can be pulled at anytime so get it while you can.

Keyword Spy - This Powerful Keyword Tool enables you to beam in and spy on your competition with eagle-eye accuracy. With a click of your mouse,you can easily see the exact keywords that your competitiors use to create online success. Not only that, you can peer into their marketing strategies and even gain accurate insite on their ROI (Return-On-Investment) for each keyword. With all this juicy data you'll be armed to Beat Your Competitors at their own game. KeywordSpy offers a Free Trial so that you can actually test & see what a valuable asset this can be to your business. This is a info-rich Free Trial - and with all that it gives away I don't expect it to last too much longer.

Keyword Country - connects to major search engines for keyword research (including Google, Yahoo, MSN, ASK). They also connect to your industry by performing a deep analysis of your competition. It also legally steals all the niche keywords your competition is focusing on. Keyword Country claims that keyword research done through it’s software can yield up to 230% more traffic than any other keyword research tool available.  Try it and see what you think.

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If the Google Adsense ads appearing on your page are UNrelated to your hub topic, then this is a sure sign that you are in desparate need of some good ol' keyword research.When you first publish your hub, ads usually don't match initially. But after about 24hrs maybe less, you should begin to see ads that are directly (or at least closely-related) to your topic. If not, you need to seriously undergo some keyword research -- that is IF you want to increase your earnings.