Parents will be recommended to keep an eye on their kids in a campaign to stop a frightening increase in the number of teenagers involved in ‘sexting'. A new movement opening this week will notify youngsters and their parents that the increasing attempt of sending saucy pictures through cyberspace can have lifetime consequences. The New South Wales (AUS) government is set to start this movement to caution about the risk of sending sexual images of themselves via mobile phone and posting them on social networking websites.

Stunned by increasing confirmations that more and more susceptible girls are surrender to their boyfriends' demands for sexy pictures, Community Services Minister will hit the Medias to warn against such transitory insanity. Sexting connects sending evocative or sexual images through mobile phones that can then be posted on the Internet or transmitted on to other person. The Community Services Department had received information of girls as young as 13 sending sexually clear imagery to their boyfriends' mobiles, and those images are then re-transmitted on to their friends. These pictures then revolve into part of a young person's 'digital footprint', lasting forever and potentially harmful future career prospects or relationships. Young people do not often consider about the penalty of their dealings. What these kids now think is a guiltless joke or just flirting can be very damaging if it falls into the wrong hands.

More parents were contacting counselors at the State Government-funded Parent Line with alarming accounts of sexting. Schools will receive no-holds-barred fact-sheets advice parents that "sexting" can disturb their kids for life, destructive careers and relationships. In a blunt warning, the fact-sheets clarify it takes only the click of a button to "forward them or load them onto the internet".

The easy user-friendliness of new technologies and social networking sites can coil what can seem an innocent joke or flirtatious fun into a potentially demoralizing experience - with young girls most at jeopardy. Sexting can show the way to communal shame, cyber harassment or even sexual assault. In a shift away from earlier advice that kids requires some space and privacy, the new movement will advocate parents to be taught how to utilize and monitor their children's mobile phones, and check photo galleries on their children's Face book and MySpace accounts.

Ms. Linda Burney, the Services Minister, said: "Everyone wants to appreciate that, first and foremost, it is illegal to take sexual photograph of children and young people and it is also an offence to pass them on to other person."