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Kuoni holidays
I
found KUONI-HOLIDAYS, Swiss travel agency, which has the slogan:
knowledge-intensive services in the travel business. The owner said
that in the past they used a slogan: "KUONI makes your holiday best"
because it reflected the company's main activity and determined its
image.
The picture has now changed. Given the strong growth in the travel
business, Kuoni decided to become a single travel agency in a
"management company information for business."
He plans to give its customers the kind of information needed to
improve its management of business travel. The provision of a service
valued by the knowledge was a strategic success. In its efforts to
become "Administrator of the travel budget", it offers clients a full
range of services including special offers and special trips to trade
shows, as well as customary business travel.
The computer files of clients KUONI contain all relevant data for
business in companies it serves. It can store the class of travel, the
category of car rental and personal preferences as the chair or
feeding.
At the heart of knowledge-driven approach of KUONI for the
customer, is a software system that enables the company to gather and
process all data on the journey that a client arranged in advance
through this company.
The data packet can be evaluated and presented in accordance with
customer requirements and provide maximum transparency of the travel
costs. Spending on flights, hotels and car rental can be analyzed
according to the destination, class of travel, service and time. Since
the second annual report, have also been given numbers for comparison
with the previous year.
The management information flow directly to the client from all
major business destinations through a network of associated company of
the International Association of Business Travel. The information is
presented in a convenient format that makes it easier to answer
questions like which airline achieved the largest share of reserves, or
what is the most expensive.
This smart system helps customers monitor the travel business more
efficiently and also finds opportunities for large reserves that
provide discounts.
This added service helps to keep KUONI business full of clients in
the long term. Its success demonstrates how the services / products
based on knowledge can open new market opportunities and strengthen the
competitive position of a company in the long term.
In addition, loyal customers the ease with which deliver their
products (ready to travel) and the transparency with which this is
done.
Remember what I said earlier that transparency and ease were the
critical success factors for a good and lasting relationship with
clients? Does it know any agency that works this way?
The tour has created an empire
The view of the city and lake stop visitors in their tracks.
The exceptional view from the hill above Zurich has more value
than a warehouse. This was the amount paid by the first customers of
Kuoni hundred years ago.
The top of Uetliberg, already known by tourists in the
nineteenth century, helped Kuoni on their way winner. Tourists now pay
25 francs ($ 23 + / -) for the same drive train. The program begins on
an underground platform at Zurich main station, through popular
neighborhoods in the industrial zone and begins slowly to climb the
slopes covered with forests of the mountain. Gradually the cars arrive
at the top.
Little is known about the first program sold by Kuoni tour in
May 1906. Record were day trips, carrying people of Zurich to the top
of Uetliberg, a mountain located in the west of Zurich, and the Dolder,
the eastern massif.
At the time it was much more convenient for people to buy a
train trip through a travel agency located in the city, than go looking
for tickets on the train companies. They still had no experience in the
area.
First package tour
Kuoni, whose travel was at first merely an extension of the
successful family-owned transport, had big plans. The first package
tour abroad sold by him was going to Egypt. In 1907, just a year after
starting the business.
But selling trips to the Uetliberg and Dolder was the easiest
way to generate some initial revenue, primarily because these areas
have tutisticas those days a big attraction. The Swiss Alps and the
French Riviera lived a boom in construction of luxury hotels and travel
was a privilege of the upper classes. The only way to travel abroad was
squandering the life savings to emigrate, buying one-way tickets to the
United States or Australia. And in this sector Kuonialso invoiced good
money.
Cheap
For the vast majority of the inhabitants of Zurich at that time
where the average wage was only 100 francs a year, a swiss franc was
accessible to a value for a single ride. He made it possible to escape
the harsh daily life of plants and breathe cleaner air than the city,
mostly gray and polluted.
The hilltops were the amusement parks, not only affording views
of the city of Zurich and its lake but also recreating an artificial
alpine world. As the replicas of the Eiffel Tower and German castles in
Las Vegas or Disneyland, the Swiss architects of the nineteenth century
constructed wooden hotels resembling typical houses, emphasizing the
views of the Alps apart.
A deer park was opened in Uetliberg, as well as an enclosure for
bears. Visitors could stroll along a network of trails cut through the
forest that were benches, fountains and playgrounds.
"You can not deny that the Uetliberg by Alpine gives an
impression despite being so far from the Alps" - writes a Zurich
newspaper in the same year that Kuoni started operations.
"Facelift"
The forest walks were held today and attract families and amateur
athletes in their Sunday walks. One of the programs is the walk through
the solar system, ranging from the Sun to Pluto, but on a scale of
1:1.000.000.000.
Stylized deer sculptures of oversized antlers aglow with lamps,
guard the way to the top. At the site runs a luxury hotel and, for
fifteen years, an observation tower triangular.
The hotel has retained its idyllic wooden façade and has already
suffered a series of reforms since the nineteenth century. They also
included the construction of a garden-of-winter in glass, where he runs
the restaurant today.
The metal tower makes the Uetliberg to rise artificially to 900
meters above sea level. This time, when the wind is strong in the hair
of tourists, you can enjoy the stunning views of the Alps, the city and
the lake of Zurich. In the days of clear sky is even possible to see
its international airport, a place that today is much more important to
the Kuoni than the mountain itself.
It catalogs dream and whose prices are generally lower than those who practice it.
Seek prices in several sites, because they are different, because there are
price differences between countries for the same destination (do not
forget to add the cost of traveling there!).
Happy Kuoni Holidays.
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